# $100,000 CDs Platinum and Diamond Album Goes on Sale at Takashimaya By Going Like Sixty | Published 2009-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/outrageously-expensive-music-100000-cd-of-platinum-and-diamonds References: [asianwomenholdingthings](http://asianwomenholdingthings.com/?p=369) & [sankei.jp.msn](http://sankei.jp.msn.com/economy/business/090304/biz0903041715008-n1.htm) The world’s most expensive CD has gone on sale at Nihonbashi's Takashimaya department store. This CD costs 10,000,000 yen (about 100,836 USD) and comes with a platinum case that's been embedded with 2 carats' worth of diamonds. You can buy the world’s most expensive CD at [Amazon](https://www.trendhunter.com/trends/tears-of-the-kingdom-collectors) for a much cheaper price (1,980 yen), but it won't include the [diamond-studded platinum case](https://www.trendhunter.com/trends/loewe-and-jacob-co). [Universal Music](https://www.trendhunter.com/trends/wordle-game-show), the producer of the super-luxe CD, has contacted the Guinness Book of Records to get the disc included. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Luxury Music Merchandise:** The trend of producing ultra-luxury music merchandise offers opportunities for disruptive innovation in the music industry. - **Record Breaking Sales:** Creating record-breaking products like the world's most expensive CD can generate buzz and attract attention for businesses. - **Value Perception:** Offering ultra-expensive products could change customers' perception of the value of music and other entertainment forms. ### Where This Applies - **Music Industry:** The music industry can capitalize on the trend of producing ultra-luxury music merchandise, thereby disrupting the traditional music business model. - **Jewelry Industry:** The trend of embedding diamonds and other precious stones in luxury music merchandise presents opportunities for the jewelry industry to collaborate with music businesses. - **Retail Industry:** Retailers can take advantage of the value perception shift brought about by the ultra-expensive CD and create similar luxury products in other industries. ## Related on Trend Hunter - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Heavy-Duty Premium Turntables](https://www.trendhunter.com/trends/sl1000res-direct-drive.md) - [Opulent Audiophile Turntables](https://www.trendhunter.com/trends/project-signature-122-turntable.md) - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Five-Disc CD Changers](https://www.trendhunter.com/trends/fivedisc-cd-changer.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Transparent Japanese CD Players](https://www.trendhunter.com/trends/beams-3.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md)