# Eccentric Derby Hats Beautifully Over-the-Top Chapeaus at Royal Ascot By Christina Butty | Published 2009-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outrageous-spectator-hats-update-royal-ascots-beautiful-chapeaus References: [thisislondon](http://www.thisislondon.co.uk/standard-pictures/Hats%20nice:%20the%20first%20day%20of%20Royal%20Ascot-latest.do?id=23370516&page=12) & [ascot](http://www.ascot.co.uk/royal/royal.html) For the first day of [Royal Ascot](https://www.trendhunter.com/trends/royal-racing) it is customary for people to step out in their finest hats. Royal Ascot is considered by many to be the premiere event of the [flat racing](https://www.trendhunter.com/trends/year-of-the-horse-ss26) (a type of thoroughbred horse racing) season. The [derby hats](https://www.trendhunter.com/trends/new-era-and-24-hours-of-le-mans) that were worn to the event were bold and fun. From simple feathers, to hats with themes, there was something for people of every taste. **Implications** - Consumers are looking for ways to stand out through their clothing choices. Designs that offer convenience while making a statement are appealing to shoppers who have fast-paced lifestyles but want to stay fashion forward. Focusing on smaller pieces like accessories could help a company grow their brand. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 64% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Accessories:** Designs that offer convenience while making a statement are appealing to shoppers who want to stay fashion forward. - **Personalized Fashion:** Consumers are looking for ways to stand out through their clothing choices. - **Expressive Headwear:** Eccentric derby hats at Royal Ascot showcase the demand for bold and fun headpieces. ### Who This Affects Most - **Fashion Accessories:** The trend for bold accessories presents disruptive innovation opportunities for companies specializing in unique and convenient designs. - **Custom Clothing:** The rise in demand for personalized fashion opens up opportunities for companies offering customizable clothing options. - **Millinery:** The popularity of expressive headwear, such as eccentric derby hats, creates opportunities for the millinery industry to explore creative designs. ## Related on Trend Hunter - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)