# Eco-Friendly Metal Ads The Outokumpu Duplex Stainless Steel Campaign Backs Sustainable Materials By Meghan Young | Published 2012-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/outokumpu-duplex-stainless-steel References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/outokumpu-stainless-steel-stadium-butterfly/) & [eurorscg](http://www.eurorscg.com) The Outokumpu Duplex Stainless Steel campaign takes an [eco-friendly angle](https://www.trendhunter.com/trends/clipper-teas-2). Appealing to people's desire for products and services that preserve the environment rather than destroy it, Euro RSCG, an ad agency based in Helsinki, Finland, shows that the metal materials this particular company uses are sustainable, trustworthy and good-looking. Beautifully art directed by Mikko Heino and Marko Vuorensola, the Outokumpu Duplex Stainless Steel campaign was illustrated by Brink Helsinki with copy writing by Paul Earl. It is comprised of stunning images of nature, creatures and [manmade objects](https://www.trendhunter.com/trends/amazon-bus-station), showing how they all can coincide peacefully together. It also informs viewers that this company is constantly finding new ways to fabricate [stainless steel](https://www.trendhunter.com/trends/vitreon-steel) to "deliver greater long term benefits both financial and environmental," according to the ad agency. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Materials:** Disruptive innovation opportunity: Developing sustainable materials that appeal to the environmentally-conscious consumer. - **Trustworthy Products:** Disruptive innovation opportunity: Building consumer trust by demonstrating the sustainability and reliability of metal materials. - **Visual Storytelling:** Disruptive innovation opportunity: Utilizing visually compelling campaigns to educate and engage consumers about eco-friendly materials. ### Who This Affects Most - **Advertising and Marketing:** Disruptive innovation opportunity: Creating sustainable advertising campaigns that promote eco-friendly products and services. - **Manufacturing and Construction:** Disruptive innovation opportunity: Developing new fabrication methods to produce sustainable metal materials in the manufacturing and construction industries. - **Environmental Solutions:** Disruptive innovation opportunity: Providing eco-friendly solutions to address the growing demand for sustainable materials and products. ## Related on Trend Hunter - [Eco-Friendly Building Materials](https://www.trendhunter.com/trends/firth-steels.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Fossil-Free Steel Furniture](https://www.trendhunter.com/trends/tellus.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Fossil-Free Steel Furniture](https://www.trendhunter.com/trends/fossilfree-steel.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)