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# NASA-Inspired Thermoregulating Activewear
ASRV's Collection Uses a Material Developed by NASA

By Kanesa D | Published 2022-05-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/outlast
References: [hypebeast](https://hypebeast.com/2022/5/asrv-outlast-technology-thermoregulating-activewear-nasa) & [asrv](https://asrv.com/)

Sportswear brand ASRV has incorporated Outlast®, a [thermoregulating material](https://www.trendhunter.com/trends/advanced-thermoregulation) developed by [NASA](https://www.trendhunter.com/trends/martian-aerogel-jacket), into its latest collection. The material was originally designed to protect astronauts from the extreme weather conditions in space, and now ASRV is releasing a new [activewear collection](https://www.trendhunter.com/trends/performance-in-the-city) featuring its advanced technology. The pieces provide thermal-adaptive benefits and are made for athletes.

The NASA-approved technology “calibrates” core-generated heat to provide the wearer with a balanced temperature that will allow them to carry out their activities without sweating or freezing. Proven to reduce sweat production by 48%, ASRV is the first brand to use the Outlast® technology to manufacture fitness apparel. ASRV hopes that its advanced technology will “set a new precedent for the future of activewear.”

The technical activewear is now available on the ASRV website.

Image Credit: ASRV

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 93% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Thermoregulating Activewear:** The use of NASA-developed Outlast® material for thermoregulating activewear presents an opportunity for other brands to incorporate advanced technology into their products.
- **Core-generated Heat Technology:** The use of core-generated heat technology in activewear presents opportunities for other industries where maintaining a balanced temperature is important, such as outdoor workwear, firefighting gear, and military apparel.
- **Sweat Reduction Technology:** The incorporation of sweat reduction technology in activewear presents opportunities for other industries where sweat reduction is important, such as medical apparel, hazmat suits, and breathable footwear.

### Industries Being Reshaped

- **Sportswear:** The use of NASA-developed material for thermoregulating activewear presents an opportunity for sportswear brands to differentiate themselves and improve performance for athletes.
- **Outdoor Workwear:** The use of core-generated heat technology in activewear presents opportunities for outdoor workwear brands to improve comfort and safety for workers in extreme temperatures.
- **Medical Apparel:** The incorporation of sweat reduction technology in activewear presents opportunities for medical apparel brands to create more comfortable and hygienic clothing for healthcare professionals.

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