# Live Shopping Flagships Outlandish's Santa Monica Location Supports Live Social Media Shopping By Laura McQuarrie | Published 2024-11-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/outlandish References: [prnewswire](https://www.prnewswire.com/news-releases/the-future-of-retail-is-here-outlandish-opens-flagship-store-in-los-angeles-revolutionizing-live-shopping-302312445.html) & [outlandishdigital.us](https://outlandishdigital.us/home)  Live shopping and social commerce leader Outlandish recently opened its first flagship store in the United States, combining the best features of traditional retail spaces with interactive, engaging live-streamed social media shopping experiences. Located on Santa Monica's Third Street Promenade, the new flagship location is a hub where influencers and brands can broadcast [live shopping events](https://www.trendhunter.com/trends/talkshoplive) straight from the store floor. "We're pushing the boundaries of what shopping can be," says William August, CEO of Outlandish, "This storefront is a blueprint for the future of commerce." QVC-era live shopping is making a comeback for a new generation through [live social shopping](https://www.trendhunter.com/trends/monat-tiktok-shop) on platforms like [TikTok](https://www.trendhunter.com/trends/holiday-windows), with retailers not only dedicating space within their existing stores, or opening brand-new brick-and-mortar locations to support next-gen, interactive shopping experiences. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 80% | Activity: 89% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Spaces:** Traditional stores are evolving into dynamic environments that integrate live-streaming to create engaging, real-time shopping experiences. - **Influencer-driven Commerce:** Brands are increasingly leveraging influencers to drive sales by hosting live shopping events directly from retail locations. - **Social Media Shopping Integration:** Retailers are merging physical and digital shopping worlds by enabling social platform features within their store settings. ### Sectors Adopting This - **Retail:** The retail industry can capitalize on blending physical store experiences with interactive online shopping features. - **Social Media:** Social media platforms benefit from seamless integrations that allow users to shop in-app through live streaming events. - **Influencer Marketing:** The influencer marketing industry is expanding its reach by facilitating live shopping events that connect audiences with brands in real time. ## Related on Trend Hunter - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [24/7 Live Shopping Streams](https://www.trendhunter.com/trends/247-live-shopping.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md)