# Outerwear-Heavy Runway Apparel Hyke & The North Face Create a Stylish & Elegant Outerwear Runway By Kalin Ned | Published 2019-03-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/outerwear-runway References: [hypebeast](https://hypebeast.com/2019/3/hyke-the-north-face-fall-winter-2019-runway-collection-collaboration) & [thenorthfacehyke.jp](http://www.thenorthfacehyke.jp/) As streetwear is becoming a constituent part of the luxury high fashion scene and the aesthetic of adventure-forward and utilitarian clothing designs is becoming highly desirable, brands like The North Face find themselves in the midst of the storm and this is evident through this ultra-chic outerwear runway. Arranged in collaboration with [HYKE](https://www.trendhunter.com/trends/hyke-2), the collection presents incredibly elegant, minimalist and monochromatic outfits that are also quite function-forward in their design. Definite highlights of The North Face x HYKE collab are oversized puffy jackets, coats with exaggerated necks, convertible pants, as well as TNF-branded hoodies and crewnecks. In addition, the chic outerwear runway spotlights an "enormous GORE-TEX coat with fringed zippers" that is an effortless attention-grabber. Photo Credits: Armando Grillo/ Gorunway.com ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 62% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Streetwear-luxury Fusion:** The combination of streetwear aesthetics with luxury high fashion presents opportunities for disruptive innovation in apparel design and branding. - **Utilitarian Fashion:** The increasing desirability of adventure-forward and utilitarian clothing designs opens up possibilities for disruptive innovation in creating stylish and functional apparel. - **Monochromatic Minimalism:** The rise of minimalist, monochromatic outfits in runway fashion offers opportunities for disruptive innovation in creating sleek and sophisticated clothing collections. ### Who This Affects Most - **Fashion Design:** The fusion of streetwear and luxury high fashion creates opportunities for disruptive innovation in designing unique and trendy apparel. - **Apparel Branding:** The demand for utilitarian fashion presents opportunities for disruptive innovation in branding and marketing strategies that emphasize functionality and style. - **Outdoor Gear:** The collaboration between The North Face and HYKE highlights opportunities for disruptive innovation in creating fashionable outerwear with advanced features for outdoor enthusiasts. ## Related on Trend Hunter - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Streetwear Gorpcore Fashions](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up.md)