# Outdoor-Focused Metaverses Outside Interactive Unveils Plans to Launch Wellness-Driven Outerverse By Niko Pajkovic | Published 2022-04-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/outerverse References: [businesswire](https://www.businesswire.com/news/home/20220404005167/en/Outside-Interactive-Inc.-Launches-Major-Web3-Initiative) & [cts.businesswire](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.outsideinc.com&esheet=52641480&newsitemid=20220404005167&lan=en-US&anchor=OutsideInc.com&index=6&md5=bcb0217a4469d0ac6cf6a51eded859ad)  [Outside](https://www.trendhunter.com/trends/adventurefocused-social-platform) Interactive, Inc., a leading outdoor-focused tech company, has announced its plans to launch Outerverse, an [adventure-themed, wellness-driven metaverse platform](https://www.trendhunter.com/trends/alpha-season-4). The new platform marks the company's first full-fledged foray into Web3 technology. According to the company, the platform will consist of three primary elements: an [NFT marketplace](https://www.trendhunter.com/trends/travelverse-platform) (Outside.io), an Outside-branded loyalty token, and a community-oriented creator platform. Each part of the new platform will be made in partnership with blockchain innovator SuperLayer.io. “Our vision is really bold: We want to harness these new technologies to get the next generation of adventurers outdoors, and we want to infuse blockchain culture with the values that our followers hold dear. Big Tech wants you to live a virtual life; we’re creating experiences and content that will help you live a real life" said Robin Thurston, CEO of Outside. Image Credit: Outside Interactive, Inc ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Wellness-driven Metaverse Platforms:** Creating metaverse experiences with a focus on wellness to engage users in outdoor activities. - **NFT Marketplaces for Outdoor Adventures:** Developing NFT marketplaces that allow users to purchase and trade digital assets related to outdoor adventures. - **Community-oriented Creator Platforms for Outdoor Adventures:** Creating online platforms that allow users to share their outdoor experiences and connect with like-minded adventurers. ### Industries Being Reshaped - **Outdoor Technology:** Using Web3 technology to create innovative outdoor-focused platforms and products that engage users with the physical world. - **Blockchain:** Incorporating blockchain technology into outdoor-focused products and platforms to enable secure transactions and build trust among users. - **Adventure Tourism:** Partnering with adventure tourism companies to offer new and unique outdoor experiences through wellness-driven metaverse platforms. ## Related on Trend Hunter - [Adventure-Focused Social Platforms](https://www.trendhunter.com/trends/adventurefocused-social-platform.md) - [Metaverse App-Building Platforms](https://www.trendhunter.com/trends/appbuilding-platforms.md) - [Hybridized Metaverse Platforms](https://www.trendhunter.com/trends/metaverse-platform.md) - [Metaverse Billboard Ads](https://www.trendhunter.com/trends/admix.md) - [Senior-Targeted Metaverse Services](https://www.trendhunter.com/trends/myndvr.md) - [Food-Focused Metaverse Platforms](https://www.trendhunter.com/trends/foodverse.md) - [Metaverse Therapy Platforms](https://www.trendhunter.com/trends/anomiexr.md) - [Mixed-Reality Wellness Apps](https://www.trendhunter.com/trends/alo-moves-xr.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md)