# Recycled Material Adventure Packs The Outerknown x New Life Project Backpack is Ergonomic By Michael Hemsworth | Published 2020-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/outerknown-x-new-life-project-backpack References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/bags-luggage/outerknown-x-new-life-project-backpack/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [outerknown](https://www.outerknown.com/products/ok-x-npl-backpack-true-black) The Outerknown x New Life Project Backpack is a sustainable accessory option for adventurers who are looking for a better way to keep their essentials stowed, while also keeping a focus on the ecological profile of the construction. The pack is achieved using an abrasion-resistant Cordura Eco Fabric that is made from 70% recycled materials in order to make it well-suited for everyday use or travel. Each backpack is covered with a water-repellent coating and features phosphorescent rope detailing, while also providing users with a cushioned laptop section inside, side tumbler holder on the exterior and more. The Outerknown x New Life Project Backpack is handcrafted in a small workshop in Japan that's family-owned, which speaks to the high-quality nature of the accessory. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Adventure Gear:** The trend of sustainable adventure gear presents an opportunity for innovative designs and materials that prioritize ecological profiles. - **Recycled Material Accessories:** The trend of using recycled materials in accessories offers a chance for brands to create products with reduced environmental impact and unique designs. - **Family-owned Workshops:** The trend of supporting family-owned workshops showcases a disruptive opportunity to highlight craftsmanship and small-scale production. ### Who This Affects Most - **Outdoor Gear:** The outdoor gear industry can capitalize on the trend of sustainable adventure gear by developing eco-friendly products with improved functionalities. - **Fashion and Accessories:** The fashion and accessories industry can tap into the trend of using recycled materials to create sustainable and stylish products for consumers who prioritize environmental consciousness. - **Manufacturing:** The manufacturing industry can explore partnerships with family-owned workshops to highlight craftsmanship, sustainability, and small-scale production, offering unique products to businesses and consumers alike. ## Related on Trend Hunter - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Outdoor Adventure Commuter Packs](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l.md) - [Collaboration Long-Haul Adventure Packs](https://www.trendhunter.com/trends/finisterre-x-gregory-stout-45-backpack.md)