# Extraterrestrial Bonding Ads SKY Campaign Blends Movie Aliens With Sports and Games By Vincent Salera | Published 2009-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/outer-space-bonding-sports-sky-television-unite-alien-and-predator-in-sport References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/09/284702/) Ah! There’s nothing nicer in life than a good old-fashioned game of chess between two creatures from outer space. These ads for SKY Television bring together the [extraterrestrial title creatures](https://www.trendhunter.com/trends/yes-bueno) from “Alien” and “Predator” for a round of swingball, chess and pool. My favorite ad is the first one. I just love the way Predator kicks his heels up swinging his racket. These [comical ads](https://www.trendhunter.com/trends/believe-campaign) were created by advertising agency [DDB](https://www.trendhunter.com/trends/cheeky-maccas) New Zealand with creative direction by Toby Talbot, Gavin Siakimotu and Mike Davison with copy written by Paul Hankinson. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Extraterrestrial Advertising:** Using extraterrestrial themes in advertising campaigns to appeal to a wider audience. - **Cross-industry Collaboration:** Bringing together different industries, like entertainment and sports, to create unique marketing campaigns. - **Humorous Marketing Strategies:** Creating humorous marketing strategies that break convention and capture attention. ### Who This Affects Most - **Entertainment:** Creating cross-promotions between movies and TV shows elevates both products and increases brand loyalty. - **Sports:** Incorporating extraterrestrial themes in sports marketing can bring a new and fresh perspective to traditional marketing methods. - **Advertising:** Using humor and unconventional marketing strategies can capture audience attention and increase brand awareness. ## Related on Trend Hunter - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Sci-Fi-Inspired Kitchenware Commercials](https://www.trendhunter.com/trends/hexclad.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md)