# Hipster Outdoorsy Apparel Coyote Alert Clothing Co.'s New Clothing and Accessories Line is Rugged By Farida Helmy | Published 2014-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outdoorsy-apparel References: [thecoolector](http://www.thecoolector.com/coyote-alert-clothing/) & [coyotealert](http://www.coyotealert.com) Make sure you stand out from the crowd this summer and treat yourself to a few buys from this awesome outdoorsy apparel brand -- one thing you can be sure of is that no one else will be donning the same tees as you for the whole season. The [Coyote Alert Clothing Co.](https://www.trendhunter.com/trends/tactical-footwear-model) is a Texas-based brand that boasts distinctive and super [funky clothing and accessories](https://www.trendhunter.com/trends/engineered-for-whatever) that are expressive of the type of guy you really are. With a charmingly raw outdoorsman style aesthetic to the clothing and accessories, Coyote Alert Clothing Co. will be your new go-to brand when you're in need of something different and a little artsy. The outdoorsy apparel has a hipster feel, but unlike other brands, it's genuine and unintentional. With an array of T-shirts, accessories and art prints to choose from, you'll definitely find something to strike your fancy. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 77% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Outdoors-inspired Hipster Fashion:** Design clothing and accessories that combine an urban hipster aesthetic with rugged, outdoorsy influence. - **Small-batch Artisanal Clothing:** Create a clothing line that emphasizes on small-batch, artisanal production techniques and materials to appeal to the young urban crowd. - **Sustainable Outdoorsy Fashion:** Design clothing and accessories made from eco-friendly and sustainable materials that cater to the young and conscious consumer base. ### Where This Applies - **Fashion:** Explore the urban, outdoorsy fashion market and create clothing that is both stylish and functional. - **Artisanal Production:** Identify niche, artisanal production techniques for clothing and accessories to appeal to the small-batch, high-quality consumer segment. - **Sustainable Fashion:** Create a clothing and accessories line that meets sustainable production standards to attract the environmentally-conscious younger consumer. ## Related on Trend Hunter - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Social Platform Outerwear Launches](https://www.trendhunter.com/trends/hiking-patrol.md) - [Outdoor Dog Gear](https://www.trendhunter.com/trends/backcountry.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Leopard Print Drink Coolers](https://www.trendhunter.com/trends/leopard-series.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md)