# Outdoor Workwear Apparel Brands Rc Outdoor Supply Reinterprets American Outdoor Workwear Apparel By Adam Harrie | Published 2026-03-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-workwear-apparel References: [rcoutdoorsupply](https://rcoutdoorsupply.com/)  RC Outdoor Supply (RCOS), a Los Angeles-based outdoor apparel brand founded in 2024 by [CFDA](https://www.trendhunter.com/trends/cfda-and-swarovski)-recognized designer Reese Cooper, is redefining American outdoor workwear through performance-driven design and materials. Using traditional American outerwear designs with performance materials, RCOS enables seamless transitions from trail running to everyday wear. Accessibility through pricing and sustainability is a focus for the brand, with many pieces costing less than $250 and a portion of every sale going to the [One Tree Planted](https://www.trendhunter.com/trends/philanthropic-partnership) organization, which focuses on reforestation. As many outdoor brands continue to set premium prices, RCOS highlights how accessible pricing and performance-driven design—combined with a focus on sustainability—can open the category to a broader range of consumers without sacrificing quality. Image Credit: RC Outdoor Supply ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 65% | Activity: 71% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Affordable Performance Workwear:** Bridging durable technical fabrics with sub-$250 pricing creates room for new cost-effective performance lines that challenge premium market dominance. - **Sustainability-linked Purchases:** Connecting sales to reforestation and visible environmental impact opens pathways for brands to differentiate through verified sustainability commitments. - **Trail-to-street Hybrid Design:** Blending functional outdoor features with everyday silhouettes enables multifunctional garments that reframe consumer expectations for utility and style. ### Who This Affects Most - **Outdoor Apparel:** Reinterpreting classic American workwear with modern performance materials presents opportunities to expand market share among urban and active consumers. - **Retail Pricing Strategies:** Adopting accessible price points for technical apparel suggests new business models that prioritize volume and inclusivity over premium margins. - **Sustainable Materials Manufacturing:** Scaling production of eco-conscious fabrics tied to transparent environmental outcomes could disrupt supply chains and create demand for traceable inputs. ## Related on Trend Hunter - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Utility Hiking Bags](https://www.trendhunter.com/trends/rc-outdoor-supply.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Outdoor Lifestyle-Focused Gear Capsules](https://www.trendhunter.com/trends/gear-and-apparel.md) - [Layered Heritage Jackets](https://www.trendhunter.com/trends/scout-jacket.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Urban-Inspired Outdoor Apparel Designs](https://www.trendhunter.com/trends/outdoor-apparel.md) - [Slick High-Performance Technical Apparel](https://www.trendhunter.com/trends/technical-apparels.md) - [Lightweight Performance-Driven Layers](https://www.trendhunter.com/trends/outdoor-research1.md)