# Waterproof Wax Jackets The Rover Jacket Repels Rain and Wind For Warm Outdoor Wear By M | Published 2016-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-wear References: [blessthisstuff](http://www.blessthisstuff.com/stuff/wear/coats-jackets/rover-jacket/) & [taylorstitch](https://www.taylorstitch.com/) For consumers spending a large portion of their time outside or commuting in climates that have a lot of rain or wind, the Rover Jacket might be an asset to add to one's wardrobe for outdoor wear. The coat is specially designed to be [resistant to moisture and heavy winds](https://www.trendhunter.com/trends/pieces-for-rainy-days) thanks to an innovative [wax coating](https://www.trendhunter.com/trends/coated-jeans) that covers the stylish canvas material. The wax is ultra thin and undetectable, keeping the jacket dapper, slim and fitted for a dresser look. Many raincoats can be too bulky for the taste of certain consumers, which is why the Rover Jacket offers a bit more of a [dresser and vintage design](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket). The coat is made from canvas coated in a wax base. The wax prevents water from penetrating into the material and also keeps cold temperatures out. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 45% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Clothing:** Opportunity to innovate with weather-resistant materials to create fashionable yet functional clothing for outdoor use. - **Vintage-inspired Fashion:** Opportunity to create clothing with a retro design that appeals to consumers who value style and function. - **Innovative Fabric Coatings:** Opportunity to develop new eco-friendly and sustainable materials that protect against moisture and harsh weather elements. ### Where This Applies - **Apparel:** Disruptive innovation opportunities exist for the development of eco-friendly and stylish clothing that offer protection from harsh weather conditions. - **Outdoor Gear:** Opportunities exist for developing weather-resistant and sustainable materials in outdoor gear that meet the demands of consumers who love the outdoors. - **Sustainable Fashion:** There is an opportunity to create sustainable fashion products that incorporate eco-friendly materials and innovative coatings to provide fashionable yet functional options for consumers. ## Related on Trend Hunter - [Weatherized Waxed Shackets](https://www.trendhunter.com/trends/the-bighorn-waxed-shirt-jacket.md) - [Arctic Tradition Outerwear](https://www.trendhunter.com/trends/filson-shelter-cloth-waxed-anorak.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Wind-Protecting Transitional Jackets](https://www.trendhunter.com/trends/quilted-windcheater-jacket.md) - [Bonded Baffling Insulation Jackets](https://www.trendhunter.com/trends/aether-rex-down-jacket.md) - [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)