# Multipurpose Camping Washes Sea to Summit's Outdoor Wash Tackles Dishes, Laundry, Bugs and More By Laura McQuarrie | Published 2016-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-wash References: [seatosummit](http://www.seatosummit.com/product/?item=Citronella%20Wilderness%20Wash%20&o1=0&o2=0&o3=373C) In addition to producing its multipurpose Wilderness Wash in an original scent, Sea to Summit also makes an outdoor wash in a fragrant citronella variety, which gives it even more potential uses. The Citronella Wilderness Wash is extremely concentrated, which means that a small bottle goes a long way. This efficient camping accessory can be used for numerous purposes, including [washing fabrics, dishes and outdoor gear](https://www.trendhunter.com/trends/rinsekit-tailgate-shower). Since the gently biodegradable formula is made with natural ingredients, it can also be worked into a personal hygiene routine as a [hair and body wash](https://www.trendhunter.com/trends/deodorizing-body-wash). With essential oils from citronella and sandalwood, this product is an effective treatment to [keep insects and odors away](https://www.trendhunter.com/trends/off-active-insect-repellent). The airport-approved compact size of the outdoor wash is useful for everything from camping and backpacking to traveling. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multipurpose Outdoor Washes:** Sea to Summit's Citronella Wilderness Wash is an example of a multipurpose outdoor wash with potential to disrupt the market. - **Concentrated Camping Accessories:** Efficient and highly concentrated camping accessories like the Citronella Wilderness Wash from Sea to Summit are likely to become more popular. - **Eco-friendly Hygiene Products:** With the rise of eco-consciousness, personal hygiene products like Sea to Summit's Citronella Wilderness Wash, made with natural and biodegradable ingredients, have a great disruptive potential. ### Who This Affects Most - **Camping Gear and Accessories:** Multipurpose camping washes like Sea to Summit's Citronella Wilderness Wash have the potential to disrupt the camping gear and accessories industry. - **Outdoor Clothing and Textile Industry:** Efficient outdoor washes and textile cleaners for camping gear and clothing are a disruptive innovation in the outdoor clothing and textile industry. - **Personal Hygiene and Beauty Industry:** Eco-friendly personal hygiene products like Sea to Summit's Citronella Wilderness Wash have the potential to disrupt the personal hygiene and beauty industry. ## Related on Trend Hunter - [Multipurpose Portable Washing Machines](https://www.trendhunter.com/trends/wonertool-portable-washing-machine.md) - [All-Encompassing Repellent Kits](https://www.trendhunter.com/trends/repellent-kit.md) - [Travel-Friendly Dog Essentials](https://www.trendhunter.com/trends/refresh-mist.md) - [Concentrated Laundry Solutions](https://www.trendhunter.com/trends/ec3-laundry-additive.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md) - [Collapsible Camping Soap Carriers](https://www.trendhunter.com/trends/soap-bar-case.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Lemongrass-Scented Repellent Sprays](https://www.trendhunter.com/trends/repellent-spray.md) - [Odor-Segregating Travel Backpacks](https://www.trendhunter.com/trends/odorsegregating-travel-backpack.md)