# Connected Outdoor Ambience Lights The Philips Hue Appear Outdoor Wall Light Illuminates Two Ways By Michael Hemsworth | Published 2020-03-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-wall-light References: [thegadgetflow](https://thegadgetflow.com/portfolio/philips-hue-appear/) & [www2.meethue](https://www2.meethue.com/en-gb/p/hue-white-and-colour-ambience-appear-outdoor-wall-light/1746330P7?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The [Philips](https://www.trendhunter.com/trends/philips-hue-play-wall-washer) [Hue](https://www.trendhunter.com/trends/hue-play-wall-washer) Appear outdoor wall light is a functional illumination solution for exterior environments that will enable homeowners to enhance the ambience of their space and more. The lights feature a cylindrical design that allows illumination to be cast both upwards and downwards to create a mood-enhancing experience. The LEDs within will provide access to 16 million colors that can be picked via the [accompanying app](https://www.trendhunter.com/trends/the-philips-hue-app) to change up the look or aesthetic of a space in a matter of moments. The Philips Hue Appear outdoor wall light is part of the increased home automation shift that is taking place, which is seeing consumers incorporate connected products into their living space both inside and out for a holistic user experience. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 72% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Increased Home Automation:** Disruptive innovation opportunity: Develop new connected products for both indoor and outdoor use to enhance users' overall home automation experience. - **Mood-enhancing Lighting:** Disruptive innovation opportunity: Create lighting solutions that offer customizable colors and dual-direction illumination to elevate the ambience of exterior environments. - **Smart Lighting Control Apps:** Disruptive innovation opportunity: Build user-friendly mobile apps that allow consumers to easily control and personalize their outdoor lighting experience. ### Industries Being Reshaped - **Home Automation:** Disruptive innovation opportunity: Integrate connected products into various aspects of home automation, including outdoor lighting, to provide a seamless and cohesive user experience. - **Lighting Design:** Disruptive innovation opportunity: Combine aesthetics and technology to develop innovative lighting designs that offer dual-direction illumination and customizable color options for outdoor spaces. - **Mobile App Development:** Disruptive innovation opportunity: Design intuitive mobile applications that enable users to easily control and personalize their outdoor lighting through their smartphones. ## Related on Trend Hunter - [Ambient Illumination Smart Lights](https://www.trendhunter.com/trends/philips-hue-play-wall-washer.md) - [Smart Ambient Exterior Lights](https://www.trendhunter.com/trends/govee-outdoor-updown-wall-light.md) - [Immersive Wall Lighting](https://www.trendhunter.com/trends/hue-play-wall-washer.md) - [Outdoor-Ready Smart String Lights](https://www.trendhunter.com/trends/philips-hue-2nd-gen-festavia.md) - [Connected Multicolor Outdoor Lights](https://www.trendhunter.com/trends/govee-outdoor-wall-light.md) - [Organically Shaped Smart Lights](https://www.trendhunter.com/trends/flourish-table-lamp.md) - [Versatile Smart Home Systems](https://www.trendhunter.com/trends/philips-hue-secure.md) - [Connected Color-Changing Ceiling Lights](https://www.trendhunter.com/trends/philips-hue-flourish.md) - [Scene-Setting Smart Lights](https://www.trendhunter.com/trends/philips-hue-spatialaware.md)