# Outdoorsy Shopping Spaces This 'North Face' Store Brings an Outdoor Retail Experience Indoors By David Ingram | Published 2015-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-retail References: [psfk](http://www.psfk.com/2015/11/the-north-face-london-uk-flagship-store-outdoor-gear.html) & [greenroomdesign](http://greenroomdesign.com/our-work/north-face-flagship-store-regent-street/) This flagship [The North Face](https://www.trendhunter.com/trends/nuptse-1996-jacket) store located in the U.K. transforms shopping into and outdoor retail experience. U.K.-based brand and retail design consultancy [Green Room](https://www.trendhunter.com/trends/innisfree-store) aimed to inspire customers' inner explorer with its new shopping space. The 4,300 square foot store was therefore specially designed to act as a playground for outdoor enthusiasts and perfectly syncs with The North Face brand's core message. The outdoor-retail store features artificial sky windows capable of reacting to actual weather patterns, a series of self-sufficient vertical gardens and tree trunks that rise up to the ceiling to create an artificial forest canopy. Using this nature-inspired theme, the North Face flagship store becomes so much more than a retail space. Customers are able to immerse themselves in a sensory experience that is both emotional and physical all at once. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Retail:** This trend involves creating retail spaces that incorporate elements of nature to provide a unique and immersive experience for customers. - **Sensory Retail:** This trend focuses on designing retail spaces that engage customers' senses and create an emotional connection with the brand. - **Interactive Retail:** This trend involves incorporating interactive elements and technology into retail spaces to enhance customer engagement and provide a personalized experience. ### Industries Being Reshaped - **Outdoor Retail:** Opportunity for outdoor retail brands to create immersive shopping experiences that align with their brand image and connect with customers on a deeper level. - **Retail Design:** Opportunity for retail design consultancies to develop innovative spaces that merge nature and technology to create unique and engaging shopping experiences. - **Interior Design:** Opportunity for interior design firms to incorporate elements of nature and interactive technology to transform traditional retail spaces into immersive and captivating environments. ## Related on Trend Hunter - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md) - [Flagship Store Celebrations](https://www.trendhunter.com/trends/arcteryx-equipment-flagship-store-on-vancouvers-robson-street.md) - [Conversation-Encouraging Retail Spaces](https://www.trendhunter.com/trends/madhappy.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md)