# Drive-Thru Outdoor Museums Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month By Laura McQuarrie | Published 2020-10-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-museum References: [adweek](https://www.adweek.com/brand-marketing/hyundai-drive-thru-outdoor-museum-celebrates-latinx-artists/) The drive-thru experience is being adapted for everything from fine dining and medical clinics to art exhibitions and [Hyundai](https://www.trendhunter.com/trends/carpowered-hotel) is celebrating Hispanic Heritage Month with an outdoor museum of its own that invites people to drive by. In partnership with Gabriela Ortega, the chief curator of the [Museum of Latin American Art](https://www.trendhunter.com/trends/museum-of-graffiti1) (MOLAA) and nonprofit Art of Elysium (AoE), Hyundai created nine installations that people can safely experience from their own vehicles. Driven: A Latinx Artist Celebration presented by Hyundai took place over the course of a few days at the Hollywood Palladium Theater. With AoE and MOLAA, Hyundai created an immersive way for people to [drive through an experience](https://www.trendhunter.com/trends/artistic-experience) that was based on a road trip through Latin American and South American landscapes. Image Credit: Clark Studio ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Drive-thru Art Exhibitions:** The drive-thru concept is being embraced by art galleries and museums to offer a safe way for people to view exhibits from their own vehicles. - **Cultural Celebrations in a Drive-thru Format:** Corporations are finding creative ways to pivot to a drive-thru experience in order to celebrate cultural events while adhering to social distancing guidelines. - **Collaborations with Nonprofits and Curators:** Companies are partnering with nonprofits and museum curators to bring immersive experiences to individuals while maintaining safety measures. ### Where This Applies - **Art Exhibitions and Museums:** Art exhibitions and museums can benefit from embracing a drive-thru format to offer safe, unique and immersive experiences to visitors. - **Automotive:** Automotive industry can leverage drive-thru concept for new revenue opportunities such as hosting cultural events and collaborations with art institutions. - **Nonprofits:** Nonprofits can explore how adopting the drive-thru concept can enhance current and future events while prioritizing attendee safety. ## Related on Trend Hunter - [Multi-Sensory Hispanic Pop-Ups](https://www.trendhunter.com/trends/house-of-heritage.md) - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Virtual DEI Exhibits](https://www.trendhunter.com/trends/drda-art.md) - [Branded Car-Powered Hotels](https://www.trendhunter.com/trends/carpowered-hotel.md) - [Automotive Restaurants](https://www.trendhunter.com/trends/backseat-bites.md) - [Unique Rotating Art Galleries](https://www.trendhunter.com/trends/numu-boutique-hotel.md) - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md)