# Bus Shelter Gyms Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms By Laura McQuarrie | Published 2016-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-gyms References: [adsoftheworld](http://adsoftheworld.com/media/ambient/reebok_popup_gyms) An increase in healthy and active living has resulted in the installation of many [outdoor gyms](https://www.trendhunter.com/trends/fittransformer) in locations around the world. In this same theme, [Reebok](https://www.trendhunter.com/trends/reebok-canada) recently transformed six bus shelters in Colombia into pop-up gym stations in support of a campaign called 'The Gym is Everywhere.' The bus shelters in Bogotá and Cali were turned into dynamic spots with pull-up bars, stairs and other pieces of fitness equipment, making it easy for commuters to squeeze in a workout while waiting for the local transportation to arrive. These interactive bus shelter ads perfectly capitalize on the prevalence of [pop-up shops and experiential marketing](https://www.trendhunter.com/trends/nikes-soup-shop), while also challenging consumers to push their own physical limits with expert guidance from on-site Reebok representatives. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 31% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Pop-up Fitness:** Opportunity for companies to create temporary fitness stations in public areas like bus stops to draw in potential customers and provide convenient fitness options. - **Experiential Marketing:** Creating interactive experiences around brand promotions can attract potential customers and create a memorable impression of the brand. - **Personalized Fitness:** Providing expert guidance and personalized fitness plans can encourage consumers to take control of their health and wellness and create a loyal customer base. ### Industries Being Reshaped - **Fitness Industry:** The fitness industry can explore ways to expand outdoor fitness options and create unique experiences like pop-up fitness stations to draw in potential customers. - **Advertising Industry:** The advertising industry can use experiential marketing to change the consumer experience with advertising, creating more engaging and effective campaigns. - **Public Transportation Industry:** The public transportation industry can explore partnerships with companies to provide more convenient and accessible fitness options for commuters to encourage a healthier lifestyle. ## Related on Trend Hunter - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Recycled Utensil Street Gyms](https://www.trendhunter.com/trends/gymshark-x-steel-warriors.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md)