# Aroused Billboards 'Outdoor Excited' Campaign for Male Potency Drug By Hanedel Dantas | Published 2008-08-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-excited References: [comunicadores.info](http://comunicadores.info/2008/08/12/erec-f-e-o-seu-outdoor-excitado/) To promote a new drug for erectile dysfunction, Erec-F, the agency McCann-Erickson developed this ‘[outdoor excited’ billboard campaign](https://www.trendhunter.com/trends/burnable-billboard). By ‘arousing’ billboards to life, the campaign does a great job of showing the impossible come true. If the drug can work for a sign, imagine what it can do for you! Also check out these other creative billboards: **Implications** - [Three-dimensional billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) have frequently been used to arrest viewers' attention; when used for erectile dysfunction, however, this concept gets a [cheeky new reinvention](https://www.trendhunter.com/trends/goodwipes-launched). By creating a billboard that seems harmless at first glance but is just confusing enough to tempt viewers into a second glance, marketers are able to double the awareness for their product. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Artsy Billboards:** Innovative billboards that utilize 3D technology or artistic expression to create captivating and memorable campaigns. - **Humorous Advertising:** Creating ad campaigns that are light-hearted and amusing by using satire, irony, or comedic elements to engage audiences and increase brand awareness. - **Provocative Marketing:** Using controversial or surprising tactics to promote products or services, grabbing attention while simultaneously pushing boundaries. ### Where This Applies - **Pharmaceuticals:** Opportunities for innovative marketing strategies in the pharmaceutical industry, capitalizing on bold and provocative messaging to compete in a crowded market. - **Advertising:** The creative potential of using humour, art, and other unconventional methods to build successful ad campaigns that resonate with consumers. - **Outdoor Media:** Exploring new ways to use billboards and outdoor spaces to capture the attention of viewers, whether through 3D imagery, interactive installations, or provocative messaging. ## Related on Trend Hunter - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)