# Outdoor Drive-In Movie Theatres Cadillac Fairview is Unveiling Charitable Outdoor Movie Events By Grace Mahas | Published 2020-07-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-drivein-movie-theatre References: [cfshops](https://www.cfshops.com/sherway-gardens/news-events/news/cf-movie-night.html) & [newswire](https://www.newswire.ca/news-releases/cadillac-fairview-introduces-cf-movie-night-at-cf-sherway-gardens-879471039.html) [Cadillac](https://www.trendhunter.com/trends/escalade-iq) Fairview Sherway Gardens recently announced the launch of an outdoor drive-in movie theatre, created in partnership with the [City of Toronto’s](https://www.trendhunter.com/trends/accessfest) DriveInTO initiative. For the following three weekends, beginning on Thursday, July 30, [CF Sherway Gardens](https://www.trendhunter.com/trends/the-ontario-science-centre) is transforming its parking lot into an outdoor movie theater with screenings at 6:00 pm and 9:00 pm. "Building great experiences is at the heart of our business and this initiative is a chance to provide much-needed entertainment to nearby residents in a way we've never done before," said Andy Traynor, General Manager, CF Sherway Gardens. "Following the success of the pilot Drive-In program at CF Markville, we are excited to offer this nostalgic, quintessential summer tradition at our shopping center. CF Sherway Gardens has always been seen as a go-to shopping and dining destination for families and we're happy to provide a memorable occasion to safely bring the community together." Guests can purchase their tickets online for $10 with all proceeds being donated to St. Joseph’s Hospital. Only 100 cars are allowed per screening and guests will have access to the mall washrooms. Image Credit: Cadillac Fairview ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Drive-in Movie Theatres:** Opportunity for businesses to create outdoor drive-in movie theaters as a nostalgic entertainment experience. - **Charitable Outdoor Movie Events:** Potential for businesses to organize outdoor movie events with proceeds donated to charitable organizations. - **Transformed Parking Lot Venues:** Businesses can repurpose parking lots into venues for outdoor movie screenings, providing a unique and safe entertainment experience. ### Sectors Adopting This - **Real Estate and Property Development:** Real estate companies can explore the potential of incorporating outdoor drive-in movie theaters into their properties, creating unique amenities for residents and visitors. - **Film and Entertainment:** Film and entertainment companies can capitalize on the trend of outdoor drive-in movie theaters by organizing screenings and partnering with shopping centers or other venues. - **Non-profit and Healthcare:** Non-profit organizations and healthcare institutions can collaborate with businesses to host charitable outdoor movie events, raising funds for important causes while providing entertainment to the community. ## Related on Trend Hunter - [Cultural Shopping Experiences](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year.md) - [Energy Efficient Mall Redesigns](https://www.trendhunter.com/trends/skylight-galleria.md) - [Toronto Social Good Events](https://www.trendhunter.com/trends/the-gatsby-gala.md) - [Kids' Entertainment Initiatives](https://www.trendhunter.com/trends/yoto-x-cf-shopping.md) - [50s-Style Diner-Themed Drive-Ins](https://www.trendhunter.com/trends/diner-and-drivein-movie-supercharger.md) - [Whimsical Outdoor Festivals](https://www.trendhunter.com/trends/foffys-wonderland.md) - [Walkthrough Winter Festival Experiences](https://www.trendhunter.com/trends/polar-winter-festival.md) - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Physical Activity-Promoting Initiatives](https://www.trendhunter.com/trends/canadian-olympic-committees.md)