# Responsive Drive-Thru Signage Samsung's Outdoor Digital Signage Changes Based on Variables By Joey Haar | Published 2018-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-digital-signage References: [insights.samsung](https://insights.samsung.com/2017/03/20/outdoor-digital-signage-lights-up-qsr-industry/) & [insights.samsung](https://insights.samsung.com/2017/04/13/reduced-operational-costs-are-the-secret-sauce-for-drive-thru-digital-menu-boards/) Outdoor digital signage is a simple way for quick-service restaurants to increase the efficiency of [drive-thru ordering](https://www.trendhunter.com/trends/techdriven-drivethru), and [Samsung's](https://www.trendhunter.com/trends/samsung-color-epaper-display) products give business owners an impressive degree of adaptability in marketing their menu items. The signs can shift and change to suit not only the broad needs of customers on a day-to-day basis, but they can even be tailored based on each individual's needs. There are broad demographic patterns at drive-thru locations that Samsung's [outdoor digital signage](https://www.trendhunter.com/trends/philips-signage-6000-series) can easily address. At the most basic level, it can change the graphics on the menu to reflect deals that revolve around the time of day (like a breakfast menu that ends at 11 AM or a late-night special). However, Samsung is working on holistic technology solutions that might one day be able to recognize the consumers in a given vehicle and constantly change the menu to reflect those consumers' spending habits. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Adaptive Drive-thru Signage:** Samsung's outdoor digital signage adapts to customer needs, allowing for personalized marketing and tailored menu options. - **Demographic-based Menu Customization:** Samsung's technology can analyze demographic patterns and adjust menu graphics and specials accordingly, catering to specific customer segments. - **Customer Recognition Technology:** Samsung is developing solutions to recognize individual consumers in a vehicle and modify the menu based on their spending habits and preferences. ### Where This Applies - **Quick-service Restaurants:** Quick-service restaurants can enhance drive-thru efficiency and customer satisfaction by implementing Samsung's adaptive outdoor signage for targeted marketing and customized menus. - **Digital Signage:** The digital signage industry can benefit from Samsung's innovation in outdoor signage by offering adaptive solutions that meet the evolving customer demands in different contexts. - **Data Analytics:** Data analytics companies can partner with Samsung to provide insights on customer behavior and help drive personalization in menu customization through demographic analysis and recognition technology. ## Related on Trend Hunter - [Modular Drive-Thru Displays](https://www.trendhunter.com/trends/digital-drive-thru-20.md) - [AI-Powered Digital Menu Boards](https://www.trendhunter.com/trends/ai-powered-digital-menu-boards.md) - [Subscription-Based Signage Services](https://www.trendhunter.com/trends/signage-service.md) - [Digital Convenience Store Signage](https://www.trendhunter.com/trends/outdoor-led-displays.md) - [Low-Power Paper-Like Retail Signs](https://www.trendhunter.com/trends/samsung-color-epaper-display.md) - [Dynamic Meal Ordering Kiosks](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Outdoor Sales Kiosks](https://www.trendhunter.com/trends/dynascan.md)