# Outdoor Digital Signage Technologies Samsung and Tim Hortons Elevate Digital Drive-Thru Displays By Grace Mahas | Published 2021-04-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-digital-signage-technology References: [news.samsung](https://news.samsung.com/ca/samsung-canada-and-tim-hortons-continue-digital-drive-thru-transformation-with-plans-to-complete-2600-outdoor-displays-across-canada-by-the-end-of-2021) [Samsung Electronics Canada](https://www.trendhunter.com/trends/bespoke-kitchen-appliance) and Tim Hortons recently joined forces to modernize the guest experience at the quick-serve restaurant with the installation of Samsung’s [outdoor digital signage technology](https://www.trendhunter.com/trends/outdoor-tv-series) at drive-thru locations across Canada in 2021. The new self-contained outdoor display can withstand heat, cold, rain, snow, and dust, perfect for Canadian weather fluctuations. “Increased digital signage adoption at drive-thru areas reflects a commitment among today’s quick-service restaurants to provide an improved customer experience,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. “We’re proud to partner with Tim Hortons to provide innovative outdoor digital signage at even more of its drive-thru locations this year, maximizing customer engagement through product durability, flexibility and 24/7 performance.” Image Credit: Tim Hortons, Samsung ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Increased Drive-thru Digital Signage:** Quick-service restaurants are adopting digital signage technologies at their drive-thru areas to enhance customer experience. - **Weather-resistant Digital Displays:** Digital signage manufacturers are creating self-contained outdoor displays that can withstand different weather conditions. - **Maximizing Customer Engagement Through Product Durability:** Companies are partnering to provide innovative and durable outdoor digital signage technologies that enhance customer engagement. ### Where This Applies - **Quick-service Restaurants:** Fast food chains are the primary industries adopting drive-thru digital signage technologies to enhance customer experience. - **Digital Signage Manufacturing:** Manufacturers of digital signage have a unique opportunity to innovate self-contained outdoor displays that are weather resistant. - **Technology and Enterprise Solutions:** Partnerships between technology providers and enterprise solutions companies are enabling the development of innovative, 24/7 performance outdoor digital signage technologies. ## Related on Trend Hunter - [Modular Drive-Thru Displays](https://www.trendhunter.com/trends/digital-drive-thru-20.md) - [Outdoor Sales Kiosks](https://www.trendhunter.com/trends/dynascan.md) - [Interactive Kiosk Content](https://www.trendhunter.com/trends/red-dot-digital-media.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md) - [Digital Convenience Store Signage](https://www.trendhunter.com/trends/outdoor-led-displays.md) - [Electronic Paper Advertising Displays](https://www.trendhunter.com/trends/e-ink-kaleido-3.md) - [Outdoor-Centric Smart Televisions](https://www.trendhunter.com/trends/terrace-full-sun.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md) - [Robust Digital Signage Displays](https://www.trendhunter.com/trends/philips-signage-6000-series.md)