# Rejuvenating Festival Cabanas Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella By Laura McQuarrie | Published 2015-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-cabana References: [hawaiiantropic](http://www.hawaiiantropic.com/) At this year's first ever Coachella fashion week in Palm Springs, [Hawaiian Tropic](https://www.trendhunter.com/trends/hawaiian-tropic-products) teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a [calming outdoor cabana](https://www.trendhunter.com/trends/beach-club-activation) to help people unwind. Under the protection of the upscale tent, visitors were able to indulge in a number of good-for-you things, from refreshing beverages to massages and yoga classes. Since these indulgent activities are all in line with keeping bodies healthy and skin looking its best, this is a clever way to balance entertainment and sun protection. As well as supplying people with ways to rejuvenate, the brand's presence celebrates Sarah Hyland as the new spokesperson and promotes the [Island Sport](https://www.trendhunter.com/trends/ikea-island) sunscreen line. This stunt in Palm Springs marks the first in a series of events that will soon be coming to New York City and Miami. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Personalized Outdoor Experiences:** Creating tailored outdoor experiences with indulgent activities like massages and yoga classes can help individuals unwind and rejuvenate. - **Balancing Entertainment and Sun Protection:** Finding creative ways to balance entertainment and sun protection, such as offering outdoor cabanas with refreshing beverages, is a disruptive innovation opportunity in the festival industry. - **Celebrity Endorsement and Brand Promotion:** Partnering with celebrities and promoting specific product lines, like Hawaiian Tropic did with Sarah Hyland and the Island Sport sunscreen line, can generate brand awareness and increase sales. ### Who This Affects Most - **Festival and Event Planning:** The festival and event planning industry can benefit from incorporating personalized outdoor experiences and innovative ways to balance entertainment and sun protection. - **Health and Wellness:** The health and wellness industry has an opportunity to offer services and products that help people rejuvenate and take care of their bodies during outdoor events. - **Beauty and Skincare:** The beauty and skincare industry can explore partnerships with outdoor events and offer sun protection products along with indulgent experiences to promote their brand. ## Related on Trend Hunter - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Self-Care Festival Activations](https://www.trendhunter.com/trends/remix-your-selfcare.md) - [Festival-Themed Cocktail Promotions](https://www.trendhunter.com/trends/sprinter-palm-springs-pack.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md) - [Modern Festival Activations](https://www.trendhunter.com/trends/coachella-experience.md) - [Skin-Nourishing Sun Care Cosmetics](https://www.trendhunter.com/trends/hawaiian-tropic-products.md)