# Urban-Inspired Outdoor Apparel Designs Jory Emerges as a Fresh Contender in the Apparel Space By Kalin Ned | Published 2025-03-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-apparel References: [jorywear](https://jorywear.com/) Jory positions itself at the intersection of [urban style and weather-ready functionality](https://www.trendhunter.com/trends/andwander-fw25) in the outdoor apparel space. Founded by industry veterans with [Nike](https://www.trendhunter.com/trends/Klarna-gaming-payments) and Portland Gear backgrounds, the brand distinguishes itself from traditional outdoor labels by rejecting the typical "all-performance, no-style" approach in favor of designs that work equally well for city streets and casual outdoor excursions. The Carter Hat's moisture-wicking band and the jackets' [quilted satin lining](https://www.trendhunter.com/trends/moncler-and-jw-anderson), for example, show attention to comfort details that are often missing from fashion-focused outerwear. Jory's outdoor apparel collection features proprietary technologies like Repellium™ coating and Bouclin™ fabric. These enable the garments to offer water resistance and durability while maintaining a streetwear aesthetic. The silhouettes are also unisex-friendly and the color palette is muted, featuring easily stylable hues like Onyx, Powder, and Eden. Image Credit: Jory ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 67% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Urban-functional Outdoor Wear:** Designs that seamlessly integrate urban aesthetics with practical outdoor features offer a new avenue for weather-ready yet stylish clothing. - **Unisex Apparel Innovation:** Unisex-friendly silhouettes are capitalizing on the shift towards gender-neutral fashion, providing versatile options for outdoor and casual settings. - **Proprietary Fabric Technology:** Advanced fabric technologies like Repellium™ and Bouclin™ are driving innovation in durability and water resistance without sacrificing style. ### Industries Being Reshaped - **Outdoor Apparel:** The merging of style and functionality in outdoor clothing disrupts traditional performance-focused offerings. - **Streetwear Fashion:** By blending high-performance materials with a street-ready look, streetwear evolves to meet the demands of active urban lifestyles. - **Textile Technology:** The development of new fabric technologies for dual performance and aesthetic appeal is redefining material science in the apparel industry. ## Related on Trend Hunter - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Adventure-Ready Activewear Collections](https://www.trendhunter.com/trends/rose-boreal.md) - [Social Platform Outerwear Launches](https://www.trendhunter.com/trends/hiking-patrol.md) - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md)