# Game Show-Style Billboards Zenb Created an Outdoor Advertisement in the Style of Wheel of Fortune By Laura McQuarrie | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/outdoor-advertisement References: [famouscampaigns](https://www.famouscampaigns.com/2022/09/win-spaghetti-with-zenbs-wheel-of-fortune-inspired-billboard/?utm_source=feedly&utm_medium=rss&utm_campaign=win-spaghetti-with-zenbs-wheel-of-fortune-inspired-billboard) & [zenb](https://zenb.com/)  There's a new, unmissable outdoor advertisement from plant-based food brand [Zenb](https://www.trendhunter.com/trends/zenb) that gives people passing by the chance to take home a box of its 100% yellow pea gluten-free spaghetti. The large billboard spells out "No wheat still fun to eat" and it provides a [spin-to-win wheel](https://www.trendhunter.com/trends/gymbox-start-line) that can be interacted with via a mobile device and a scannable QR code. Additionally, participating passersby will get 40% discount on their first Zenb order. The [interactive billboard](https://www.trendhunter.com/trends/outdoor-advertising-campaign) from Zenb can be found outside of King’s Cross Station and then Box Park Shoreditch for a limited time this month. The launch of Zenb Spaghetti helps to offer a new plant-powered option to all, proving that delicious and nutritious meals can be made without sacrificing taste. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 47% | Activity: 29% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** There is an opportunity for outdoor advertisers to create interactive billboards that engage and reward passersby, increasing brand awareness and customer acquisition. - **QR Code Scannable Ads:** QR codes provide a way for advertisers to connect with consumers in a convenient and contactless way, and provide a potential conversion funnel for future purchase decisions. - **Plant-based Options:** Companies in the food industry can innovate by offering more plant-based options like Zenb's gluten-free spaghetti, appealing to the growing population of health-conscious and environmentally aware consumers. ### Where This Applies - **Outdoor Advertising:** The use of technology in outdoor advertising has opened up avenues for customer engagement, prompting an evolution in traditional billboard advertising. - **QR Code Technology:** As businesses seek contactless ways of engagement with customers, the use of QR code technology in advertisements will become increasingly popular. - **Plant-based Food:** Food companies can tap into the growing trend of health-conscious consumers who demand plant-based options, resulting in a shift in traditional meat-centered diets. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Yellow Pea-Based Spaghettis](https://www.trendhunter.com/trends/zenb.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md)