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# Experimental Outcast Fashion
Gareth Pugh Pushes the Limits of Design with This Avant-Garde Line

By Kalin Ned | Published 2018-12-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/outcast-fashion
References: [dezeen](https://www.dezeen.com/2018/09/21/london-fashion-week-gareth-pugh-spring-summer-2019/) & [garethpughstudio](http://garethpughstudio.com)

Gareth Pugh’s slick Spring/Summer 2019 provides the audience with a striking example of outcast fashion. The British designer extracts inspiration from the artfully quirky part of society to produce a line that challenges conventional style. The silhouettes definitely border on the [extreme avant-grade](https://www.trendhunter.com/trends/brucolic) with “geometrically patterned morph suits, exaggerated tailoring, and paramilitary boots.”

The bold anti-establishment message in the outcast fashion collection is aptly preserved and celebrated. With definite notes to the “1980s club scene,” Gareth Pugh dedicates his extravagant Spring/Summer 2019 collection to his dear "friend and mentor, stylist and punk icon Judy Blame.” The collection was presented during London Fashion Week and it definitely made a strong impression at the Old Selfridges Hotel with its “[riot of print and color](https://www.trendhunter.com/trends/selkies-the-libertine-collection).”

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Outcast Fashion:** Opportunity for unconventional designs that challenge traditional style norms.
- **Avant-garde Silhouettes:** Opportunity for experimentation with geometric patterns and exaggerated tailoring.
- **Bold Anti-establishment Message:** Opportunity for designing collections that express a subversive, rebellious outlook.

### Industries Being Reshaped

- **Fashion Design:** Gareth Pugh's outcast fashion line showcases the potential for unique and boundary-breaking designs.
- **Art:** Experimental fashion collections like this one blur the boundaries between fashion and art.
- **Retail:** Outcast fashion collections could create new niche markets for retailers looking to appeal to unconventional customers.

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