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# Real Estate Customer Management
OutboundEngine Syncs Databases for Real Estate Professionals

By Amy Duong | Published 2019-03-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/outboundengine
References: [outboundengine](https://www.outboundengine.com/)

OutboundEngine is a [marketing automation software](https://www.trendhunter.com/trends/customer-outreach) company and it works together with Contactually to create an integrated platform developed for real estate professionals. The platform creates a space where [customer relationship management](https://www.trendhunter.com/trends/client-relationship-management) operates seamlessly, enabling an automatic syncing method for real estate professionals. Contactually aids the service by helping agents develop regular habits that in end, result in a healthy networking system and increased business transactions.

The contacts will automatically incorporate and sync to the OutboundEngine platforms, or users have the choice to manually use the syncing system themselves. Marketing director at RE/MAX Alliance Boulder, Gabrielle Fuqua states, “Contactually identifies an agent’s most important leads while OutboundEngine serves those leads with clickable, elegant content and effective callouts. Syncing between the two gives our agents the advantage in a competitive market to [increase sales and referrals](https://www.trendhunter.com/trends/bootup-ai)."

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 5% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Integrated Real Estate Platforms:** Opportunity for the development of marketing automation software that seamlessly integrates database management for real estate professionals.
- **Automatic Customer Relationship Management:** Opportunity for the creation of software that automates customer relationship management for real estate professionals, resulting in an increase in business transactions.
- **Personalized Real Estate Marketing:** Opportunity for the development of software that identifies an agent's most important leads and serves them with personalized and effective content callouts.

### Sectors Adopting This

- **Real Estate:** Real estate professionals can benefit from the development of software that automates customer relationship management and provides personalized marketing content.
- **Marketing Automation Software:** There is a growing need for marketing automation software that seamlessly integrates databases and provides effective personalized content for real estate professionals.
- **CRM Software:** Opportunity for CRM software to integrate with marketing automation software to provide real estate professionals with a comprehensive platform to manage customer relationships and increase business transactions.

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