# Western-Inspired Americana Footwear G.H. Bass Launched its Out West Collection of Premium Shoes By Amy Duong | Published 2024-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/out-west-collection References: [ghbass-eu](https://www.ghbass-eu.com/?tw_source=google&tw_adid=629354615745&tw_campaign=309770670&utm_campaign=Brand%20-%20UK&gad_source=1&gclid=CjwKCAjw3624BhBAEiwAkxgTOn1M7XLr7OTUgvd4ptBjiLUoynLBC4ywn1oV2LTD2mkGfyjMejJDjxoCrioQAvD_BwE)  [G.H. Bass](https://www.trendhunter.com/trends/gh-bass-x-buck-mason) has launched its Out West collection of premium footwear designs for both men and women. It is rooted in a strong heritage that is backed by years of traditions and construction processes. This season, the team draws its focus to a [Western theme](https://www.trendhunter.com/trends/heydude-x-yellowstone-collection), taking on a modern approach to classic styles. The silhouettes are a celebration of the American landscape as the [classic penny loafer](https://www.trendhunter.com/trends/ellis-penny-loafers) is reimaged with Western updates including chrome studs and artisanal horse-bit hardware. The Stud kiltie joins the roster as a new design of the kiltie loafer -- it is detailed with leather tassels and chrome studs, domed studs, and metal eyelets. The Marion buckle and Fisher sandals are designed with a new buckle enclosure with fine detailing. For the men's side, the classic heritage loafer is defined by its textural update and flat chrome studs. The classic styles are hand-sewn by skilled artisans in El Salvador as well. Image Credit: G.H. Bass ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 53% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Modern Western Footwear:** Contemporary designs infused with traditional Western motifs offer a nostalgic yet relevant aesthetic for today's fashion market. - **Heritage-infused Design:** Honoring craftsmanship and regional design heritage presents a unique value proposition in a market saturated with mass-produced goods. - **Gender-inclusive Fashion:** Creating premium footwear collections for both men and women showcases a commitment to inclusivity and broad market appeal. ### Where This Applies - **Footwear Manufacturing:** Upscaled production of heritage-inspired designs can capture niche markets interested in craftsmanship and premium quality. - **Artisanal Goods:** Emphasizing hand-sewn products by skilled artisans taps into consumer demand for authentic and ethically made goods. - **Fashion Retail:** Retailers focused on Americana-themed collections can draw in consumers seeking unique and stylish Western-inspired fashion. ## Related on Trend Hunter - [American Heritage-Celebrating Collabs](https://www.trendhunter.com/trends/gh-bass-x-buck-mason.md) - [Ultra-Sophisticated Timeless Loafer Designs](https://www.trendhunter.com/trends/monogram-line.md) - [Artfully Premium Loafer Collections](https://www.trendhunter.com/trends/monograms.md) - [Heritage Loafer Capsules](https://www.trendhunter.com/trends/gh-bass-150th.md) - [Refined Collaborative Loafer Capsules](https://www.trendhunter.com/trends/ghbass-x-aritzia.md) - [Limited-Edition Loafers](https://www.trendhunter.com/trends/reigning-champ-x-ghbass.md) - [Loafer Culture Capsules](https://www.trendhunter.com/trends/ghbass-x-bristol-northern-soul.md) - [Ivy Style Loafer Collaborations](https://www.trendhunter.com/trends/larson-loafer.md) - [Heritage Anniversary Events](https://www.trendhunter.com/trends/gh-bass-2.md)