# Bold Outdoor Wallpaper Wall & Deco Helps Turn Your Home into a Personalized Oasis By Cody Turner | Published 2012-07-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/out-wallpapers References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/2103/outdoor-wallaper-by-wall-and-deco--italy) & [wallanddeco](http://www.wallanddeco.com/WDCollections.aspx) Italian contemporary wallpaper company [Wall & Deco](https://www.trendhunter.com/trends/immersive-surfaces) are known for its [large-scale unique custom exterior wallpaper designs](https://www.trendhunter.com/trends/outercl), and their OUT (Outdoor Unconventional Textures) designs are changing the ways in which many view the outdoor space. Introduced in April at Fluorisalone 2012 in Milan, these wallpaper designs are used in many hotels, private residences and restaurants. These large-scale OUT wallpapers are created using an adhesive, a finishing treatment and a technical fabric. They can also be applied to indoor settings to create a one-of-a-kind interior space. Some of the designs that were introduced in Milan recently included a large-scale camouflage pattern, a [Bauhaus](https://www.trendhunter.com/trends/design-en-rogue) look and a black-and-white OP pattern. This new form of exterior decorating is sure to catch on in the upcoming years, and OUT wallpapers transform conventional boring walls into something truly captivating. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Outdoor Wallpaper Design:** Wallpaper companies are innovating in the outdoor design space, creating bold and unique designs for exterior walls that can also be used indoors. - **Custom Wallpaper Applications:** Custom wallpaper solutions are being created by innovative companies like Wall & Deco, allowing homeowners and business owners to personalize their interior and exterior spaces. - **New Textile Technology:** Companies are utilizing new textile technology to create large-scale outdoor wallpaper designs that are durable, weather-resistant, and easy to apply to surfaces. ### Industries Being Reshaped - **Wallpaper Manufacturing:** Wallpaper manufacturers can leverage new textile technology to create unique, durable, and versatile wallpaper designs for both indoor and outdoor settings. - **Hospitality Design:** Hotels and restaurants can benefit from using custom exterior wallpaper designs to create a memorable and unique guest experience that sets them apart from competitors. - **Residential Design:** Homeowners can personalize their indoor and outdoor spaces with custom wallpaper designs that reflect their individual style and taste. ## Related on Trend Hunter - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Texturized Decorative Wall Panels](https://www.trendhunter.com/trends/decorative-wall-panels.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Organic Landscape Wallcoverings](https://www.trendhunter.com/trends/borealis-series.md) - [Commemorative Luxury Wallpapers](https://www.trendhunter.com/trends/diptyque-2.md) - [Fragrance Inspired Wallpapers](https://www.trendhunter.com/trends/wallpaper-collection.md) - [Fashionable Wall Coverings](https://www.trendhunter.com/trends/fashionable-wall-coverings.md)