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# Sports Novel Donation Tees
The Out of Print x No Mas: 796 Collection Revives Near-Classic Lit

By Tiana Reid | Published 2013-08-04 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/out-of-print-x-no-mas-796-collection
References: [outofprintclothing](http://outofprintclothing.com/796-collection/) & [nomas-nyc](http://www.nomas-nyc.com/)

The 'Out of Print x No Mas: 796 Collection' consists of three tees re-creating, in textual form, The Fight, The Natural and Friday Night Lights. "The 796 section of a card catalog is full of stories that make us dream we can run faster, hit harder, jump higher, and set world records," Out of Print writes about the collection. "They speak of thrilling victories and agonizing defeats -- describing tales of incredible perseverance against unimaginable odds. They are sports stories, but they are also great works of literature." Ten percent of sales go to Norman Mailer Writers Colony.

If, for some reason or another, you're keeping up to date with the releases of Out of Print, this came in close proximity to their line of cotton bodysuits for babies.

**Contact Information**
[Out of Print website](http://www.outofprintclothing.com)
[Out of Print Facebook](http://www.facebook.com/outofprintclothing)
[Out of Print Twitter](http://twitter.com/OutofPrintTees)
Out of Print on [Tumblr](http://outofprintclothing.tumblr.com/)
Out of Print on [Instagram](http://instagram.com/outofprint)

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 64% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Reviving Classic Literature:** An opportunity for companies to collaborate and create products that merge classic literature with modern themes.
- **Donation-based Business Models:** A chance for businesses to incorporate a charitable aspect into their sales, with a percentage of proceeds going towards a worthy cause.
- **Branding Through Nostalgia:** Companies can tap into consumers' nostalgia by creating products that evoke feelings of nostalgia and appeal to their emotional connection to the past.

### Industries Being Reshaped

- **Fashion and Apparel:** Fashion companies can explore collaborations to create unique and literary-inspired clothing collections.
- **Publishing:** Publishers can leverage the popularity of classic literature by collaborating with other industries to develop merchandise and expand their reach.
- **Charitable Organizations:** Charitable organizations can collaborate with companies to create donation-based initiatives that raise funds for a specific cause while promoting brand awareness and engagement.

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