# Sponsored Vacation Emails This Out of Office Ad Lets Companies Advertise on Your Auto-Replies By Michael Hines | Published 2011-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/out-of-office-ad References: [springwise](http://www.springwise.com/marketing_advertising/outofofficead/) & [outofofficead](http://outofofficead.com/) The Out of Office Ad is one of the most ingenious things I have ever come across. The Out of Office Ad is a new way of [earning revenue](https://www.trendhunter.com/trends/cold-email-generator1) for your company or yourself when you are out of the office by branding your “out of office” auto-reply emails. This brilliant idea comes courtesy of [Saatchi & Saatchi Stockholm](https://www.trendhunter.com/trends/born-of-two-icons). The creatives over at Saatchi & Saatchi Stockholm came up with the Out of Office Ad when their art director went on paternity leave. A local ad company called B-Reel sponsored the art director’s auto-reply email, and now gets to plug themselves to everyone who happens to email the director while he’s away. This marketing experiment was so well received that Saatchi & Saatchi Stockholm are starting a service to connect out-of-office-workers with sponsors. The service still seems to be in beta mode as of now, but I wouldn’t be surprised to see it up and running and fending off competitors by the end of the year. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 28% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Sponsored Vacation Emails:** Opportunity for companies to monetize out of office auto-reply emails by allowing sponsors to advertise. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to offer sponsored out of office email services. - **Marketing:** Opportunity for marketing companies to facilitate connections between out-of-office workers and sponsors. - **Technology:** Opportunity for technology companies to develop platforms for managing sponsored vacation emails. ## Related on Trend Hunter - [Automated OOO Managers](https://www.trendhunter.com/trends/recurring-out-of-office-schedules.md) - [Recurring OOO Managers](https://www.trendhunter.com/trends/recurring-out-of-office.md) - [Customized Out-of-Office AI Chatbots](https://www.trendhunter.com/trends/summer-fridays-ai-assistant.md) - [Smart OOO Assistants](https://www.trendhunter.com/trends/ooo-assistants.md) - [Horse-Themed Iceland Travel Ads](https://www.trendhunter.com/trends/outhorse-your-email.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Portable Office Rooms](https://www.trendhunter.com/trends/ootbox.md) - [Metaverse Billboard Ads](https://www.trendhunter.com/trends/admix.md)