# Unmissable Bus Advertisements This Bus Advertisement from Out of Home Media Refuses to Go Unseen By Laura McQuarrie | Published 2016-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/out-of-home-media References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/outofhomedia_ad_block_this) & [facebook](https://www.facebook.com/outofhomemediadanmark/photos/a.754125161268943.1073741829.748505185164274/1300739793274141/?type=3&theater) Denmark's Out of Home Media cleverly champions [out-of-home advertising](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) with its latest stunt, which involves a public transportation bus that boldly states: "Ad Block This!" This clever bus advertisement promotes Out of Home Media's own services and communicates the effectiveness of out-of-home media, since there is no kind of application, computer program or other technology that will be able to stop the big bus from being used as a vehicle to share a marketing message. While there are many young consumers who take care to limit their exposure to advertisements that they would rather not see, this [tongue-in-cheek stunt](https://www.trendhunter.com/trends/kiehls-response) from Out of Home Media will still be appreciated by many for its humor. This stunt also reiterates the success of [outdoor advertisements](https://www.trendhunter.com/trends/mini-media), especially ones that are both mobile and large-scale. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Mobile Advertising:** Businesses can innovate by investing in large-scale mobile advertising campaigns. - **Satirical Advertising:** Companies can attract audiences through humorous and satirical advertising campaigns. - **Out-of-home Advertising:** The out-of-home advertising industry can continue to thrive by highlighting its effectiveness and targeting mobile consumers. ### Where This Applies - **Advertising:** Companies can leverage humor and satire in their advertising campaigns to attract attention and elicit positive reactions from audiences. - **Transportation:** Transportation companies can consider incorporating large-scale mobile advertising on their vehicles as a new revenue stream. - **Marketing:** The marketing industry can emphasize the advantages of out-of-home advertising and invest in mobile advertising campaigns to reach consumers on-the-go. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)