# Hamptons-Inspired Shades Out East Eyewear Offers Polarized Sunglasses in Unisex Styles By Riley von Niessen | Published 2021-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/out-east-eyewear References: [outeasteyewear](https://www.outeasteyewear.com/) Out East Eyewear is a luxury eyewear brand that was just launched in 2020 by founders Dylan Grace and Martha Nolan. Out East Eyewear's sunglasses all boast fashionable styles and quality builds with [polarized lenses](https://www.trendhunter.com/trends/heavy-tropix-sport) that provide a clear and vibrant viewing experience. Currently, the company offers 16 unisex styles that are named after the iconic streets and towns of the [Hamptons](https://www.trendhunter.com/trends/coach-valentines-day), with a wide range of frames and finishes to complement all face shapes and personal preferences. What really sets the [luxury eyewear label](https://www.trendhunter.com/trends/luxury-eyewear-ecommerce) apart from its competitors though is its replacement program, which enables shoppers to replace their set if they lose them at a fraction of the price they paid. The program covers all lost and broken glasses twice a year for just $35, with no questions asked. All of Out East Eyewear's styles can be shopped on its web store, and are also available at select retailers. Image Credit: Out East Eyewear ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Eyewear with Lifetime Replacement Program:** Luxury eyewear brands can offer similar replacement programs to differentiate themselves from competitors and increase customer loyalty. - **Unisex Sunglasses Inspired by Iconic Locations:** Product lines inspired by iconic locations can attract customers that identify with those places and create a sense of community around the brand. - **Polarized Lenses for Clear and Vibrant Viewing:** Incorporating high-quality lenses that enhance color and clarity can attract customers looking for a premium viewing experience and justify a higher price point for the product. ### Where This Applies - **Fashion Retail:** Fashion retailers can partner with luxury eyewear brands to offer stylish, high-quality products that complement their existing product lines. - **Tourism and Travel:** Tourism and travel companies can partner with product lines inspired by popular destinations to offer unique merchandise and souvenirs that resonate with tourists. - **Consumer Electronics:** Consumer electronics companies can incorporate polarized lenses into products like VR headsets to enhance the viewing experience and differentiate themselves from competitors. ## Related on Trend Hunter - [Affordable Polarized Sunglasses](https://www.trendhunter.com/trends/affordable-polarized-sunglasses.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Diverse Premium Unisex Eyewear](https://www.trendhunter.com/trends/bru-eyewear.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)