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# OurWeb 2.0
The Facebook Blackout Boycott

By Alex Covert | Published 2008-12-08 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/ourweb-20-the-facebook-blackout-boycott
References: [1000000things.blogspot](http://1000000things.blogspot.com/2008/12/in-your-face-facebook-coming-december.html) & [new.facebook](http://www.new.facebook.com/group.php?gid=26522987210)

*“We’re not going to take it, Mr. Zuckerberg!”* This is the voice of 1 million upset [Facebook](https://www.trendhunter.com/trends/buyblack) users. In case you don’t know, Mark Zuckerberg is the creator and CEO of Facebook, the fastest growing [social networking site](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) in the universe. A group has formed to [boycott the site](https://www.trendhunter.com/trends/pocket-protests) in an effort to show their taxation without representation… or, ummm, just their lack of representation on things like layout and site-wide protocol. You know, business decisions. They plan to, get this, not USE Facebook for one day (December 15th). I’m betting it hurts more of them than it will the $15 billion bulletin board.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 3% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Facebook Boycott:** Businesses may benefit from creating alternative social networks that address the representation and decision-making concerns of Facebook users.
- **Social Network Democracy:** Opportunities exist for innovative social networks that prioritize democratic decision-making and transparency in governance.
- **Collaborative Web Design:** Businesses can embrace user-led web design methodologies in order to create more inclusive, accessible and equitable social networks.

### Sectors Adopting This

- **Social Media:** Social media companies could benefit from incorporating user-centric decision-making processes in their design and governance structures.
- **Tech Activism:** Opportunities exist for technology companies that prioritize user representation, democratic decision-making and social justice in their operations and services.
- **Digital Collaboration:** Businesses that prioritize collaboration and inclusion in web design can disrupt traditional web development models by empowering their users to help shape the platform they use.

## Related on Trend Hunter

- [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md)
- [User-First Social Media Platforms](https://www.trendhunter.com/trends/user-first-social-media.md)
- [Data Collection Trackers](https://www.trendhunter.com/trends/data-tracking.md)
- [Anti-Social Media Censorship Petitions](https://www.trendhunter.com/trends/social-media-censorship.md)
- [Fun-Centered Social Platforms](https://www.trendhunter.com/trends/buzzfeed-island.md)
- [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md)
- [Pro-Community Social Media Apps](https://www.trendhunter.com/trends/community-social-media.md)
- [Digital Opinion Platforms](https://www.trendhunter.com/trends/sunnypeaceislandcom.md)
- [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md)