# City-Customized Alcoholic Drinks Our/Vodka Allows Locals to Give It Their Own Hometown Character By Meghan Young | Published 2014-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ourvodka References: [uncrate](http://uncrate.com/stuff/our-vodka/) & [ourvodka](http://ourvodka.com/) People often exhibit a deep pride not only for their country, but the city they are raised in and Our/Vodka acknowledges this deep connection by allowing locals to tweak the recipe, giving it their own hometown character. Our/Vodka may by produced by local experts in Berlin, Germany, but it will be traveling to microbreweries in the United States, Europe and Australia to evolve in a way not many [spirits](https://www.trendhunter.com/trends/upstate-vodka-black-oxford) have in the past. Coming to 11 cities, the first of which is Detroit, Michigan, Our/Vodka will be made with the same global recipe, but every distillery will use [locally sourced ingredients](https://www.trendhunter.com/trends/ukrainian-spirits) to better set theirs apart from the rest. An ingenious idea, Our/Vodka encourages people around to world to feel like it belongs to them. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **City-customized Alcoholic Drinks:** Allowing locals to customize alcohol based on their city's character presents an opportunity for disruptive innovation in the beverage industry. - **Local Sourcing of Ingredients:** The trend towards using locally sourced ingredients for alcoholic beverages creates opportunities for disruptive innovation in the food and beverage industry. - **Microbreweries and Distilleries:** The rise of microbreweries and distilleries worldwide offers opportunities for disruptive innovation in the alcohol manufacturing and hospitality industries. ### Industries Being Reshaped - **Food and Beverage:** The customizable alcohol trend presents disruptive innovation opportunities in the food and beverage industry. - **Hospitality:** The rise of microbreweries and distilleries provides opportunities for disruptive innovation in the hospitality industry. - **Manufacturing:** The trend of local sourcing of ingredients in alcoholic beverages creates opportunities for disruptive innovation in the manufacturing industry. ## Related on Trend Hunter - [Crowd-Created Vodkas](https://www.trendhunter.com/trends/degen-distillery.md) - [Unconventionally Flavored Distillates](https://www.trendhunter.com/trends/diistil.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [On-Demand Distilleries](https://www.trendhunter.com/trends/diistil-on-demand-distillery.md) - [Après-Ski–themed Vodka Launch Parties](https://www.trendhunter.com/trends/holiday-vodka.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md) - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [AI-Created Neighborhood Cocktails](https://www.trendhunter.com/trends/ai-generated-cocktails.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md)