# Tunisian-Inspired Fragrances Ourside's Clean Luxury Fragrances are Vegan and Responsibly Made By Laura McQuarrie | Published 2023-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ourside References: [beautypackaging](https://www.beautypackaging.com/issues/2023-06-01/view_columns/disruptor-fragrance-ourside-relies-on-packaging-to-tell-its-story/) & [ourside.nyc](https://ourside.nyc/) Ourside is a new clean luxury fragrance brand that stands out for its vegan, cruelty-free products and scents inspired by gardens in Tunisia. The brand is introducing itself to the world with a trio of fragrances: Nostalgia, Moon Dust and Dusk. Ourside was chosen as one of eight BIPOC brands that are members of Ulta Beauty’s inaugural MUSE Accelerator 2022 program cohort, [Tower 28 Clean Beauty Summer School](https://www.trendhunter.com/trends/shineon-plumping-lip-jelly) 2020. And founder Burke-Williams—a female entrepreneur with a [Harvard Business](https://www.trendhunter.com/trends/wellbels-womens-40) degree—was selected to be personally mentored by Credo founder Annie Jackson for [Credo for Change](https://www.trendhunter.com/trends/wild-tomato-plants) 2021. Burke-Williams is on a mission to bring Black voices into the fragrance market and create scents that support self-care, connection and community. These responsibly made eau de parfums are presented in sleek black packaging with a color that was intentionally chosen to feel bold yet grounding. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 62% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean Luxury Fragrances:** Disruptive innovation opportunity: Develop sustainable and vegan fragrances with unique and luxurious scents. - **BIPOC Brands:** Disruptive innovation opportunity: Encourage diversity and representation in the fragrance industry by supporting and promoting brands owned by BIPOC entrepreneurs. - **Responsibly Made Products:** Disruptive innovation opportunity: Create eco-friendly and ethically produced fragrances that resonate with environmentally-conscious consumers. ### Who This Affects Most - **Fragrance:** Disruptive innovation opportunity: Embrace sustainable ingredients, cruelty-free formulations, and inclusive branding to attract conscious consumers. - **Beauty:** Disruptive innovation opportunity: Collaborate with fragrance brands that place emphasis on clean and vegan beauty to meet the demand of conscious consumers. - **Retail:** Disruptive innovation opportunity: Curate and showcase diverse and responsibly made fragrance brands to cater to the growing consumer preference for ethical and inclusive products. ## Related on Trend Hunter - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Microbiome-Friendly Fragrances](https://www.trendhunter.com/trends/state-of-change.md) - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Soft Gourmand Fragrances](https://www.trendhunter.com/trends/olibanum-eau-de-parfum.md) - [Elevated Vegan Fragrances](https://www.trendhunter.com/trends/skylar-perfume.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Clean Tea Fragrances](https://www.trendhunter.com/trends/roan-fragrances.md)