# Local Micro-Distillery Vodkas Our/New York is Manhattan's First Distillery Since Prohibition By Laura McQuarrie | Published 2018-05-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ournew-york References: [prnewswire](https://www.prnewswire.com/news-releases/ourvodka-opens-ournew-york-the-first-distillery-in-manhattan-since-prohibition-300652039.html) & [ournewyorkvodka](http://www.ournewyorkvodka.com/) Our/New York, a subsidiary of Our/Vodka, is being introduced as a [small-batch, high-quality vodka](https://www.trendhunter.com/trends/zarova-vodka) from the [first legal distillery](https://www.trendhunter.com/trends/ny-distillery-trails-app) to be opened in Manhattan since Prohibition. The Our/New York miro-distillery boasts a public tasting room and bar, a retail shop, a gallery, as well as an event space. The locally produced vodka is partly distilled, blended in small batches and bottled at the micro-distillery. Our/Vodka was established in 2010 and makes vodkas in micro-distilleries in various cities around the world, with each vodka taking on the name of the city where it is produced. While a global recipe is used, each vodka is produced with a focus on [locally sourced ingredients](https://www.trendhunter.com/trends/neft-vodka) to give each products its own unique character and flavor profile—the Our/New York premium vodka for instance, features New York City tap water. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 37% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Micro-distillery Vodkas:** Disruptive innovation opportunity: Explore the potential for micro-distilleries to create unique and locally-sourced vodkas in different cities. - **Locally Sourced Ingredients:** Disruptive innovation opportunity: Develop strategies to promote and utilize locally sourced ingredients in the production of spirits to cater to the growing demand for unique flavors and sustainability. - **Event-driven Distilleries:** Disruptive innovation opportunity: Create micro-distilleries that incorporate public tasting rooms, bars, retail shops, and event spaces to offer immersive experiences and attract diverse customer segments. ### Where This Applies - **Craft Distillery:** Disruptive innovation opportunity: Embrace the trend of craft distilling and focus on creating small-batch, high-quality spirits with a unique local character. - **Hospitality:** Disruptive innovation opportunity: Collaborate with micro-distilleries to create unique hospitality experiences that combine local spirits, tasting events, and cultural immersion. - **Beverage Retail:** Disruptive innovation opportunity: Partner with micro-distilleries to offer a curated selection of locally produced vodkas, targeting consumers looking for distinct and regionally-inspired spirits. ## Related on Trend Hunter - [Pressed Apple-Based Spirits](https://www.trendhunter.com/trends/upstate-vodka.md) - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [Extremely Limited Vodka Expressions](https://www.trendhunter.com/trends/upstate-vodka-black-oxford.md) - [Après-Ski–themed Vodka Launch Parties](https://www.trendhunter.com/trends/holiday-vodka.md) - [Balkan-Inspired Distillery Experiences](https://www.trendhunter.com/trends/vetus-distillery.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Modernized Loganberry Vodka Packaging](https://www.trendhunter.com/trends/loganberry-vodka.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md)