# Chic Smart Rings Oura's Gold Heritage Ring was Released for a Limited Time By Ell Smith | Published 2021-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ouras-gold-heritage-ring References: [ouraring](https://ouraring.com/product/heritage-gold/step1) This past year has demanded a lot from consumers, forcing many to re-think the ways they address their day-to-day health and wellbeing -- [Oura's](https://www.trendhunter.com/trends/oura-ring-gen3-horizon) Gold Heritage ring makes this easier than ever, as it presents a vitals-monitoring device that is stylish and unobtrusive. The ring monitors basic vitals throughout the day while serving as a highly effective [sleep tracker](https://www.trendhunter.com/trends/gen-2-air) at night, successfully offering the wearer a holistic 'sleep score' throughout the week to help determine what lifestyle changes need to be made. What's more, is that this ring is so precise it was credited with [identifying COVID-19 symptoms](https://www.trendhunter.com/trends/oura-symptom-radar), before the user was aware they had the virus. The Heritage Ring was released for a limited time, and features a flat-top design in addition to the chic colorway. Image Credit: Oura ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Smart Jewelry:** Consumer demand for wearable health devices in stylish form factors creates opportunities for smart jewelry innovation. - **Holistic Sleep Tracking:** Innovations in accurate, unobtrusive sleep tracking technology present opportunities for holistic wellness and sleep-focused consumer applications. - **Vitals-monitoring Rings:** Advanced technology in compact, subtle smart rings create opportunities for personal wellness monitoring that blends seamlessly into daily life. ### Who This Affects Most - **Technology:** The intersection of smart jewelry and wearables represents opportunities for technology companies to innovate in the wearable health sphere. - **Fashion:** The rise of smart jewelry and trendy health and wellness products creates opportunities for fashion companies to infuse technology and innovation into their products. - **Healthcare:** Smart jewelry and wearables offer disruptive innovation opportunities for the healthcare industry to improve patient monitoring and preventative care. ## Related on Trend Hunter - [Style-Conscious Health-Tracking Rings](https://www.trendhunter.com/trends/oura-ring-gen3-horizon.md) - [Wearable Health Trackers](https://www.trendhunter.com/trends/oura-ring-41.md) - [Luxurious Smart Rings](https://www.trendhunter.com/trends/rare-ring.md) - [Featherlight Titanium Smart Rings](https://www.trendhunter.com/trends/oura-ring-4.md) - [Premium Fashion-House Smart Rings](https://www.trendhunter.com/trends/generation-3.md) - [Jewelry-Grade Smart Rings](https://www.trendhunter.com/trends/oura-ring-4-ceramic.md) - [Sleep-Tracking Smart Rings](https://www.trendhunter.com/trends/circular-ring.md) - [Health-Centric Smart Rings](https://www.trendhunter.com/trends/circular-1.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md)