# Mindful Vital Tracking Ads Oura Wearables' Latest Ad Reminds Consumers to Listen to Their Bodies By Ell Smith | Published 2020-12-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oura-wearables-latest-ad References: [adage](https://adage.com/creativity/work/oura-tells-you-whether-keep-snoozing-or-jump-your-workout-brand-campaign-mischief/2298231) & [ouraring](https://ouraring.com/) [Oura Wearables'](https://www.trendhunter.com/trends/give-us-the-finger) latest ad reminds consumers to listen to their bodies, following the tagline "Know why you're feeling how you're feeling." Oura Wearables is a [vitals tracker](https://www.trendhunter.com/trends/nuna-pendant) that's commonly used to [track one's sleep schedule](https://www.trendhunter.com/trends/wakefit-zense) and heart rate. In a year filled with uncertainty and anxiety, Oura is reminding consumers they can use the device to realize the signs of burnout. The one-minute ad is set to a re-worked version of 'If you're happy and you know it," including phrases such as "if you're tired and you know it take a break." The song plays to accompany a montage of people going about their day. One of the scenes includes a woman snoozing her alarm because her app reveals she had a bad night's sleep, while another scene features a man taking a break because his resting heart rate is too high. Image Credit: Oura Wearables ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Mindful Vital Tracking:** Opportunity for wearable technology companies to develop devices that emphasize mindfulness and help users track their vital signs. - **Consumer Health Awareness:** Opportunity for healthcare industry to promote self-care and personal health monitoring through innovative advertising campaigns. - **Emotional Well-being Focus:** Opportunity for wellness industry to incorporate emotional well-being tracking into their products and services for a holistic approach to health. ### Industries Being Reshaped - **Wearable Technology:** Disruptive innovation opportunity for wearable technology companies to create devices that go beyond basic tracking and focus on mindful vital tracking. - **Healthcare:** Disruptive innovation opportunity for the healthcare industry to leverage mindful vital tracking devices to empower individuals to take control of their health and well-being. - **Wellness:** Disruptive innovation opportunity for the wellness industry to integrate emotional well-being tracking into their offerings, providing a more comprehensive approach to overall health. ## Related on Trend Hunter - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Wearable Health Trackers](https://www.trendhunter.com/trends/oura-ring-41.md) - [Optimized Wellness Wearables](https://www.trendhunter.com/trends/daily-readiness-score.md) - [Metric-Tracking Smart Lightweight Rings](https://www.trendhunter.com/trends/ultrahuman-ring-air.md) - [Wearable Stress Management Monitors](https://www.trendhunter.com/trends/stress-anxiety-monitor-app.md) - [Breathing Exercise Wearables](https://www.trendhunter.com/trends/breathing-wearable.md) - [Light-Based Wellness Devices](https://www.trendhunter.com/trends/resonance-lamp.md) - [Smart Mental Health Rings](https://www.trendhunter.com/trends/happy-ring.md) - [Calming Haptic Tokens](https://www.trendhunter.com/trends/touchpoint-solution.md)