# Sleepless Election Night Billboards Oura Wearables' Election Night Ad Tracked a Sleepless Night By Ell Smith | Published 2020-11-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/oura-wearables-election-night References: [adweek](https://www.adweek.com/creativity/oura-wearable-campaign-tallies-how-much-sleep-americans-actually-lost-on-election-night/) & [ouraring](https://ouraring.com/) [Oura Wearables'](https://www.trendhunter.com/trends/oura-ring-41) election night campaign tracked a sleepless night for Americans. Oura Wearables produces sleep-tracking rings that boast some of the most accurate and effective results. In its latest campaign, the brand projected some of its findings on a Times Square billboard, highlighting the high-stress night that was felt throughout the nation. On the night of November 3rd, the [sleep-tracker's data base](https://www.trendhunter.com/trends/discovery-vitality-and-oura) noted that Americans slept 25.2 minutes less than they normally do, totalling 139 million hours of rest. The brand's [billboard campaign](https://www.trendhunter.com/trends/decaf-billboard) cleverly takes advantage of the collective anxiety in a way that's both comforting and humorous. To further the notion, the tagline of "Know why you feel how you feel" closes off the ad. Image Credit: Oura ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Sleep-tracking Technology:** The rise in sleep-tracking technology presents opportunities for developing innovative devices and apps that monitor and improve sleep quality. - **Real-time Data Advertising:** Utilizing real-time data for advertising campaigns can create interactive and personalized experiences for consumers, leading to higher engagement and brand awareness. - **Emotional Marketing:** Embracing emotional marketing strategies allows brands to connect with consumers on a deeper level, providing comfort and humor during stressful times. ### Sectors Adopting This - **Wearable Technology:** The wearable technology industry can leverage sleep-tracking features to develop innovative devices that cater to individuals' sleep needs and offer personalized recommendations. - **Digital Advertising:** Digital advertising industry can explore real-time data integration to deliver targeted and relevant ads to audiences, enhancing their advertising effectiveness. - **Marketing and Branding:** Marketing and branding industry can adopt emotional marketing tactics to build strong connections with consumers by addressing their emotional needs, fostering brand loyalty. ## Related on Trend Hunter - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Time-Specific Marketing Campaigns](https://www.trendhunter.com/trends/u-up-campaign.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Daylight Savings-Timed Promotions](https://www.trendhunter.com/trends/daylight-saving.md) - [Co-Branded Sleep Studies](https://www.trendhunter.com/trends/national-sleep-foundation.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Metric-Tracking Smart Lightweight Rings](https://www.trendhunter.com/trends/ultrahuman-ring-air.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md)