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# Feminist Book Clubs
UN Women Goodwill Ambassador Emma Watson Launched 'Our Shared Self'

By Laura McQuarrie | Published 2016-11-03 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/our-shared-shelf
References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-3898532/Emma-Watson-secretly-leaves-copies-favourite-book-London-tube-stations.html?ITO=applenews) & [goodreads](https://www.goodreads.com/group/show/179584-emma-s-book-club---our-shared-shelf)

'Our Shared Shelf' is the name of a book club on Goodreads launched by UN Women Goodwill Ambassador Emma Watson.

As part of her work with UN Women, Watson describes that she has been doing a fair share of reading on the topic of equality. Each month, a feminist book is selected for reading and a discussion is set for the last week of the month. Watson also notes that "Whenever possible I hope to have the author, or another prominent voice on the subject, join the conversation."

Currently, the book club is reading 'Mom & Me & Mom' by Maya Angelou. Recently, Watson herself took to London tube stations to drop off a few copies of the book with handwritten notes inside to encourage the feminist book club to grow.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 6% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Key Themes Behind This Trend

- **Online Book Clubs:** Developing an online platform for book clubs, including tools for discussion and author involvement, can boost engagement and community building.
- **Feminist Literature:** Publishers and booksellers can tap into the growing demand for feminist literature by curating and promoting titles that address gender equality and women's rights.
- **Celebrity-led Causes:** Celebrities leveraging their influence for social causes, such as women's rights, can inspire action and increase awareness among their followers and fans.

### Where This Applies

- **Online Communities:** Developing online communities that cater to niche interests and causes, such as feminist book clubs, can create opportunities for engagement and monetization through targeted advertising.
- **Publishing:** Publishers can capitalize on the growing demand for feminist literature by investing in new authors and leveraging digital marketing channels to reach wider audiences.
- **Celebrity Endorsements:** PR agencies and marketing firms can work with celebrities to align their personal brand with social causes, creating opportunities for collaborations, sponsorships, and endorsements.

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