# Rebellious Urban Photography The Our Legacy 2011 Summer Collection is Gritty and Fun By Peter Vallas | Published 2011-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/our-legacy References: [hypebeast](http://hypebeast.com/2011/05/our-legacy-2011-summer-campaign/) & [ourlegacy.se](http://www.ourlegacy.se/) Swedish men's fashion designer Our Legacy has released their Summer 2011 collection and it couldn't have come at a better time. The collection includes a variety of high-quality shirts and denim. Our Legacy is notorious for their button-up shirts which have become all the rage in the Scandinavian subcultures. The lookbook that features their Summer 2011 collection features Swedish actor Jörgen Svensson running through the urban areas of Stockholm making a stand against transportation vehicles and city guards. Svensson even gets half naked in some of the photos to illustrate the bohemian roots of Our Legacy. The Our Legacy 2011 Summer Collection also includes some more formal outfits as well, which shows their versatility and ability to throw a little class into the mix. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Urban Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for urban fashion products. - **Subcultural Influence:** Disruptive innovation opportunity: Create a platform that connects subcultures and provides a space for collaboration and shared experiences. - **Versatile Collections:** Disruptive innovation opportunity: Introduce customizable fashion collections that allow customers to mix and match for a unique personal style. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Implement augmented reality technology for virtual fashion try-ons and personalized styling recommendations. - **Photography:** Disruptive innovation opportunity: Develop a mobile app that offers a curated selection of rebellious urban photography for enthusiasts and collectors. - **Design:** Disruptive innovation opportunity: Incorporate sustainable and ethical design practices into mainstream fashion brands. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Tattered Fabric-Heavy Accessories](https://www.trendhunter.com/trends/our-legacy-1.md) - [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)