# Interactive AR Floats Honda's Our Hope for the Future Float Shares an Augmented Reality Experience By Laura McQuarrie | Published 2019-12-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/our-hope-for-the-future References: [adweek](https://www.adweek.com/digital/honda-will-use-snapchat-to-bring-its-2020-rose-parade-float-to-life/) & [hondanews](https://hondanews.com/en-US/honda-corporate/releases/release-e5acc507e4de63e57f698856f5027289-honda-rose-parade-float-greets-the-new-decade-with-our-hope-for-the-future) At the 131st Rose Parade, [Honda](https://www.trendhunter.com/trends/project-courage) will be sharing its Our Hope for the Future float in celebration of the "optimism created by the spirit, dreams and vitality of children." The 55-foot long float will be decorated with around 30,000 flowers and will depict a scene of six children pursuing their dreams in space exploration, environmental stewardship, medical science, the arts and more. This imaginative float from Honda is being elevated with an augmented reality experience through [Snapchat](https://www.trendhunter.com/trends/feels-like-home-campaign) that gives both attendees and at-home viewers the ability to hear sounds, see sparkling stars, fireworks and the animated characters come to life before their eyes. With this float, Honda is setting itself apart as one of the first automakers to use Snapchat’s Marker Tech augmented reality technology. Image Credit: Honda ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Experiences:** The use of augmented reality technology to enhance real-world experiences, such as parades and events. - **Marker Tech Integration:** The adoption of Snapchat's Marker Tech augmented reality technology by automotive companies to create interactive experiences. - **Immersive Marketing Strategies:** The implementation of immersive technologies, like augmented reality, to engage and excite audiences in marketing campaigns. ### Where This Applies - **Automotive:** The automotive industry can leverage augmented reality technology to create innovative and engaging experiences for customers during events and promotions. - **Entertainment:** Entertainment companies can incorporate marker tech integration to enhance live shows, parades, and other interactive experiences for audiences. - **Marketing and Advertising:** Marketers and advertisers can utilize augmented reality and immersive marketing strategies to captivate consumers and promote products or services in a unique and memorable way. ## Related on Trend Hunter - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Scenic Audio Apps](https://www.trendhunter.com/trends/honda-scenic-audio.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [AR Spray Painting Experiences](https://www.trendhunter.com/trends/ar-spray-painting.md)