# Vaporwave Fitness Platforms Our Body Electric Offers Live and On-Demand Fitness Classes Online By Rebecca Byers | Published 2018-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/our-body-electric References: [wellandgood](https://www.wellandgood.com/good-sweat/exclusive-obe-streaming-fitness-platform-launches/) & [ourbodyelectric](https://www.ourbodyelectric.com/) Our Body Electric, also known by the acronym obé, is an innovative [online fitness platform](https://www.trendhunter.com/trends/wellness-platforms) offering subscribers unlimited [live and on-demand fitness classes](https://www.trendhunter.com/trends/elevate-by-echelon) that can be streamed anytime, anywhere. Based in New York City, the platform boasts a neon aesthetic and offers a variety of class types at approximately 28 minutes each. With a rotating team of charismatic instructors, the classes are first available to be experienced live-streamed, with a selection of approximately 10 live classes a day that members can pre-register for. Afterwards, the replays are added to the [on-demand database](https://www.trendhunter.com/trends/fitness-operating-system) that currently boasts over 500 classes to choose from. In addition to the 28-minute "Signature" workouts, there are also a number of shorter "Express" classes. Each of Our Body Electric's workouts can be grouped under three categories: Define, Sweat and Flow. Image Credit: obé ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Online Fitness Platforms:** The rise of online fitness platforms like Our Body Electric presents opportunities for disruptive innovation in the fitness industry by offering convenient and flexible workout options. - **Live-streamed Fitness Classes:** The trend of live-streamed fitness classes allows for interactive and real-time workout experiences, opening up possibilities for new fitness training methods and virtual communities. - **On-demand Fitness Content:** The demand for on-demand fitness classes provides opportunities for disruptive innovation in delivering tailored workout experiences and personalized training programs. ### Where This Applies - **Fitness Technology:** The fitness technology industry can capitalize on the trend of online fitness platforms by developing innovative workout tracking tools, virtual reality fitness experiences, and wearable fitness devices. - **Streaming Services:** Streaming service providers can explore partnerships with fitness platforms to offer live-streamed fitness classes, expanding their content offerings and attracting health-conscious subscribers. - **Digital Health and Wellness:** The digital health and wellness industry can leverage the demand for on-demand fitness content by creating personalized fitness apps and analytics platforms that track users' progress and provide customized workout recommendations. ## Related on Trend Hunter - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [On-the-Go Audio Workouts](https://www.trendhunter.com/trends/obe-on-the-go.md) - [Subscription-Based Microdose Fitness Services](https://www.trendhunter.com/trends/microdose-fitness.md) - [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project.md) - [Hybrid Wellness Platforms](https://www.trendhunter.com/trends/omstudio.md) - [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn.md) - [Digital Fitness Professional Platforms](https://www.trendhunter.com/trends/sweatbase.md) - [Unique Movement-Based Practices](https://www.trendhunter.com/trends/unique-movementbased-practice.md) - [Minimal Equipment Workout Apps](https://www.trendhunter.com/trends/evlo-fitness.md)