# Female-Empowering Swimwear Ads The adidas 'Our Bodies. Our Swim' Ad Celebrates Body Positivity By Jana Pijak | Published 2020-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/our-bodies-our-swim References: [youtube](https://www.youtube.com/watch?v=aRVriUDQfec) & [adidas](http://adidas.com) The adidas 'Our Body. Our Swim' ad is a female-empowering campaign that celebrates [body positivity](https://www.trendhunter.com/trends/dove-super-bowl) and the beauty of individuality. The ad stays true to [adidas'](https://www.trendhunter.com/trends/adidas-you-got-this) inclusive brand philosophy and its belief that no two bodies are alike and that no two ways of swimming are either. The commercial stars five inspiring women -- Jada Sezer, Maya Jama, Chessie King, Nadya Okamoto and Yudienys Romay -- known as actors, media presenters, models, authors and activists. The women are captured both in and outside of the water while wearing pieces from the high performance and chic [adidas SH3ro Swim Collection](https://www.trendhunter.com/trends/new-swim-collection). With this campaign, adidas asks viewers to consider "who decides what a normal body looks, who defines what fit means and who has a say in the way you look" and describes the finished product as a "real, raw, in your face film that explores their relationship with the subjects' bodies and the water" along with "their capacity to find strength in their own vulnerabilities." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 22% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Marketing:** An opportunity exists for companies to embrace body positivity marketing and celebrate the beauty of individuality. - **Inclusive Brand Philosophy:** Brands can differentiate themselves by adopting an inclusive brand philosophy similar to that of adidas. - **Empowering Women:** Opportunities exist to empower women through marketing campaigns that feature inspiring female role models. ### Sectors Adopting This - **Fashion:** Fashion companies can adopt body positive marketing and inclusive brand philosophy similar to that of adidas to differentiate themselves and attract customers. - **Sports:** Sports brands can empower women through marketing campaigns that feature inspiring female athletes and emphasize the importance of body positivity. - **Beauty:** Beauty companies can embrace body positive marketing and inclusive brand philosophy similar to that of adidas to celebrate the beauty of individuality and attract customers. ## Related on Trend Hunter - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Inclusive Collaborative Swimwear](https://www.trendhunter.com/trends/gillette-venus-1.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)