# Frozen Plant-Based Meatballs The Oumph Balls Vegan Meatballs are Launching at Ocado By Michael Hemsworth | Published 2021-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oumph-balls References: [foodbev](https://www.foodbev.com/news/oumph-rolls-out-vegan-meatballs-in-ocado/) & [oumph.uk](https://oumph.uk) The [Oumph Balls](https://www.trendhunter.com/trends/oumph-kebab-dner-style) vegan meatballs are being launched by the brand in the UK to offer consumers a plant-based take on the classic dish for them to use in their favorite recipes or on their own. The vegan meatballs feature a recipe consisting of soy beans, and boast a gluten-free profile that's also high in fiber and well-suited for a range of applications. The product will be launching into Ocado stores in 280 gram bags at a price point of £3.50 each. Buyer at [Ocado Tom Gray](https://www.trendhunter.com/trends/the-happy-pear-food-products) boasted about the new Oumph Balls vegan meatballs saying, "We’re really pleased to be able to offer our customers a new product from Oumph. The Oumph Balls are an exciting addition to the collection and allow us to extend our huge range of vegetarian and vegan products.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** There is a growing market opportunity for plant-based meat alternatives as consumers seek to reduce meat consumption for health and environmental reasons. - **Gluten-free and High Fiber Foods:** There is an opportunity for innovative products that cater to consumers who prefer gluten-free and high fiber diets. - **Convenient and Quick Meal Solutions:** Innovations that offer quick and easy meal solutions are in demand by busy consumers who want to eat healthy but have limited time for meal preparation. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to develop plant-based food options that can appeal to a wider audience. - **Health and Wellness:** The health and wellness industry can create and promote products that cater to consumers who seek gluten-free and high fiber diets. - **Retail:** Retailers can tap into the growing demand for plant-based meat alternatives by offering a wide range of options that cater to different dietary needs and preferences. ## Related on Trend Hunter - [Protein-Rich Plant-Based Meatballs](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs.md) - [Plant-Based Meat-Inspired Snack Products](https://www.trendhunter.com/trends/oumph-spicy-drums.md) - [Plant-Based Homestyle Meatballs](https://www.trendhunter.com/trends/impossible-meatballs-made-from-plants.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md) - [Plant-Based Meatball Wraps](https://www.trendhunter.com/trends/vegan-meatball-wraps.md) - [Protein-Packed Meatless Meatballs](https://www.trendhunter.com/trends/meatless-meatballs1.md) - [Shapeable Plant-Based Meats](https://www.trendhunter.com/trends/shape-sizzle-mince.md) - [Plastic-Free Vegetarian Product Packaging](https://www.trendhunter.com/trends/recyclable-cardboard-packaging.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md)