# Classically French Car Campaigns Oui Oui Baguette by Renault Treated Drivers to Free Baguettes By Laura McQuarrie | Published 2025-12-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/oui-oui-baguette-by-renault References: [france.publicisgroupe](https://france.publicisgroupe.com/renault-et-maison-kayser-sassocient-pour-mettre-en-avant-le-made-in-france/)  For a limited time in November, the Oui Oui Baguette by Renault campaign gave [Renault 5 E-Tech](https://www.trendhunter.com/trends/fivedoor-cars) electric car owners the chance to pick up one free baguette per day at [Maison Kayser](https://www.trendhunter.com/trends/french-girl-summer-by-maison-perrier) bakeries in France. Customers only needed to scan a QR code from the My Renault app to claim their complimentary bread, which slots into the electric car's built-in handwoven wicker bread holder. This partnership between Renault and Maison Kayser concluded with a [drive-through pop-up experience](https://www.trendhunter.com/trends/escalade-iq) in central Paris, where Renault 5 E-Tech owners could collect their baguettes without leaving their cars. In all, this celebration of national pride highlighted two quintessentially French creations: Renault's domestically manufactured EV and Maison Kayser's artisanal bread crafted from French wheat. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 66% | Activity: 71% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Ev-branded Giveaways:** Collaborations that fuse automotive branding with local artisanal giveaways like free daily bread are redefining customer engagement and brand loyalty. - **QR Code Convenience:** The integration of QR code technology in loyalty campaigns creates seamless, contactless customer experiences by simplifying the process of collecting rewards. - **Drive-through Pop-ups:** Temporary drive-through installations are emerging as a novel way for brands to interact with customers, providing convenience and experiential engagement at scale. ### Sectors Adopting This - **Electric Vehicle Manufacturing:** Incorporating lifestyle-oriented marketing strategies into EV design and promotion enhances brand identity and customer attraction in the competitive electric car market. - **Artisanal Food Retail:** Partnerships with non-food industries offer artisanal food brands new promotional avenues and cross-industry visibility, increasing their appeal to diverse customer bases. - **Mobile App Development:** Mobile apps that enable easy access to promotional offers are becoming critical tools for businesses seeking to bridge physical and digital customer engagement. ## Related on Trend Hunter - [Efficient Micro Mobility EVs](https://www.trendhunter.com/trends/renault-twingo-etech-electric-prototype.md) - [Modular Camping-Friendly SUVs](https://www.trendhunter.com/trends/dacia-duster-4x4.md) - [Rugged Off-Road Concept Vehicles](https://www.trendhunter.com/trends/jeep-dune.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Next-Gen Safety SUV Models](https://www.trendhunter.com/trends/renault-symbioz-hybrid-suv.md) - [Ethical Vehicle Interior Finishes](https://www.trendhunter.com/trends/renault-interiors.md) - [Classic Modernized Sleek Automobiles](https://www.trendhunter.com/trends/r17-restomod.md) - [Elevator-Inspired Cozy Sofa Collections](https://www.trendhunter.com/trends/lift-sofa.md) - [Electrified Compact SUVs](https://www.trendhunter.com/trends/allnew-grandis.md)