# Wellness-Focused Home Goods OUI is a New Home Brand Sharing Decor, Tabletop & Wellness Products By Laura McQuarrie | Published 2020-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/oui-home-goods References: [newswire](https://www.newswire.ca/news-releases/indigo-launches-exclusive-new-home-brand-oui-806893697.html) & [indigo](http://www.indigo.ca/) This year, people may have found themselves spending more time at home than ever, which has led to a demand for at-home goods with a focus on comfort. [Indigo Books & Music](https://www.trendhunter.com/trends/zum-winter-pine) is now introducing a new brand called OUI, which takes cues from the natural world and contemporary art and shares a collection of [home decor, tabletop and wellness products](https://www.trendhunter.com/trends/a-common-thread). The affordable and aesthetically pleasing collection of cozy and comforting home goods is designed to support people who want to live with intention and experience [handmade details and one-of-a-kind finishes](https://www.trendhunter.com/trends/matter-collection). The collection's textures, prints, patterns and colors are designed to be layered, so that they can be mixed, matched and replaced as needed with the arrival of a new season. Image Credit: Indigo Books & Music Inc. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Wellness-focused Home Goods:** The growing demand for comfortable home goods has led to an opportunity for businesses to offer a wellness-focused collection. - **Handmade Details in Home Goods:** Consumers appreciate handmade details and one-of-a-kind finishes in their home goods, opening up opportunities for businesses to differentiate themselves with unique products. - **Seasonal Home Goods Collections:** Home goods brands can cater to consumers' desire for freshness and seasonal changes in their homes by offering collections with mix-and-match options for a constantly updated look. ### Who This Affects Most - **Home Decor:** Home decor companies have an opportunity to expand their offerings with wellness-focused products. - **Tabletop Products:** Tabletop product companies can offer more than just basic tableware by incorporating wellness-focused elements in their products. - **Wellness Products:** Businesses that offer wellness products have an opportunity to expand into home goods by creating a seamless integration of these products into a home environment. ## Related on Trend Hunter - [Canadian Home Good Brands](https://www.trendhunter.com/trends/ohkula-canada.md) - [Debut Interior Furnishings Lines](https://www.trendhunter.com/trends/olive-ateliers.md) - [Prestigious Lifestyle Products](https://www.trendhunter.com/trends/officine-universelle.md) - [Creatively Abstract Homeware Capsules](https://www.trendhunter.com/trends/rixo-1.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Seasonal Home Fragrance Collections](https://www.trendhunter.com/trends/sojaco.md) - [Friend-Founded Home Decor Lines](https://www.trendhunter.com/trends/nook-theory.md) - [Sustainability-Focused Home Decor](https://www.trendhunter.com/trends/williamssonoma-greenrow.md)