# Style-Extending Hair Sprays The Oaui 'Memory Mist' Extends Hairstyles with Memory Polymers By Mary Van Puymbroeck | Published 2017-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ouai-memory-mist References: [brit.co](https://www.brit.co/ouai-memory-mist-product-review/) & [theouai](https://theouai.com/blogs/by-the-ouai/memory-mist) The Ouai Memory Mist is a style-extending hair spray that keeps hair looking styled for days longer. Ouai is the haircare line created by Jen Atikin, hairstylist to celebrities like Chrissy Teigen and Kim Kardashian. This newly released [four-in-one product](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream) uses memory polymers to lock in a style until the next time a consumer washes their hair. After fans asked the brand to release a heat defense treatment, Ouai made sure its Memory Mist would protect hair from heat styling of up to 450 degrees. The addition of prickly pear extract helps maintain [frizz](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit) and add shine so hair stays smooth until it's time to change one's hairstyle. [Multi-use hair products](https://www.trendhunter.com/trends/styling-elixir) like the Ouai Memory Mist are popular with consumers. Double-duty hair products limit the number of styling items consumers have to invest in, saving them time and money. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-use Hair Products:** The trend of multi-use hair products is on the rise, providing consumers with convenient and cost-effective solutions for their hairstyling needs. - **Heat Defense Treatments:** The demand for heat defense treatments is growing, presenting opportunities for businesses to innovate and create products that protect hair from heat styling. - **Long-lasting Hairstyles:** The desire for long-lasting hairstyles is increasing, leading to the development of style-extending hair sprays and other products that help maintain the desired look for days. ### Industries Being Reshaped - **Haircare Industry:** The haircare industry can capitalize on the trend of multi-use products by creating innovative and versatile solutions that cater to consumers' hairstyling needs. - **Cosmetics Industry:** The cosmetics industry can tap into the demand for heat defense treatments by developing and marketing products that protect hair from heat damage while enhancing its appearance. - **Fashion Industry:** The fashion industry can embrace the trend of long-lasting hairstyles by collaborating with haircare brands and incorporating products like style-extending hair sprays in their runway looks. ## Related on Trend Hunter - [Leave-In Memory Mousses](https://www.trendhunter.com/trends/memory-mousse.md) - [Aromatic Caribbean Hair Mists](https://www.trendhunter.com/trends/st-barts-hair-body-mist.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Hair Perfume Mists](https://www.trendhunter.com/trends/hair-perfume-mists.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Salt-Free Wave Sprays](https://www.trendhunter.com/trends/ouai-wave-spray.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Youthful Hair Mists](https://www.trendhunter.com/trends/scented-hair-and-body-mists.md) - [Flexible Hair-Strengthening Sprays](https://www.trendhunter.com/trends/strengthening-hairspray.md)