# Probiotic Body Cleansers Ouai's Body Cleanser Introduces a Light New Scent That's Layerable By Laura McQuarrie | Published 2019-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ouai-body-cleanser References: [popsugar](https://www.popsugar.com/beauty/ouai-body-cleanser-and-creme-review-46714314) & [theouai](https://theouai.com/products/body-cleanser) Ouai is venturing into the world of body care with its all-new Body Cleanser, which is just as elegantly packaged and scented as its range of perfumes and shampoos. With this new product, fans of the brand will be treated to a brand new scent called Dean Street that's touted as a "grown-up citrus fragrance" with note of apricots, rose, magnolia, violet, blossom, musk and more. As this product takes the form of a [body cleanser](https://www.trendhunter.com/trends/perfumed-milky-body-wash), its scent is light enough to be layered with other products from the brand to create a truly signature scent. The Ouai Body Cleanser is refreshing and hydrating, and helps to soften the skin with [nourishing rosehip and jojoba seed oils](https://www.trendhunter.com/trends/eleos), plus [balance the skin with probiotics](https://www.trendhunter.com/trends/alcoholfree-body-mist). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 45% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Probiotic Body Cleansers:** The use of probiotics in body cleansers adds a unique selling point for consumers interested in gut health and skincare. - **Layerable Fragrances:** Body cleansers with layerable fragrances can create a signature scent, providing consumers with a personalized experience. - **Elevated Body Care:** As more beauty brands expand into body care, there is an opportunity to offer more luxurious and elevated products in this category. ### Industries Being Reshaped - **Beauty and Skincare:** There is an opportunity for beauty and skincare brands to expand into body care, offering consumers a full range of products for their daily routines. - **Probiotics and Gut Health:** Body cleansers with added probiotics can appeal to consumers interested in improving gut health through their skincare routine. - **Fragrance and Personalization:** The trend of layerable fragrances in body care creates an opportunity for fragrance brands to expand into this category, offering personalized scent experiences. ## Related on Trend Hunter - [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [pH-Balanced Probiotic Washes](https://www.trendhunter.com/trends/phbalanced-probiotic-wash.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [Mediterranean-Inspired Fragrance Mists](https://www.trendhunter.com/trends/santorini-hair.md) - [Perfumed Body Washes](https://www.trendhunter.com/trends/perfumed-milky-body-wash.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md)