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# Sporty Dynamic Elevated Fashion
Ottolinger and PUMA Unveil its Latest Designs for FW23

By Amy Duong | Published 2023-03-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ottolinger-and-puma
References: [highsnobiety](https://www.highsnobiety.com/p/ottolinger-fw23-puma/)

Ottolinger and [PUMA](https://www.trendhunter.com/trends/coperni) work in collaboration and some of these works are seen on the runway show recently, showcasing the fashion imprint's Fall/Winter 2023 range. The show was led by Christa Bösch and Cosima Gadient and it highlights outerwear with shredded dresses, ceramic bags, and more.

The [PUMA collaboration highlights shoes and bags](https://www.trendhunter.com/trends/forza-e-coraggio) as Ottolinger-themed prints were seen along the side of the patent handbags and dual-branding found itself on the straps. The footwear ranged from high-tops made from leather materials or gilded boots that go up to the knee. Additional details include the spiked sole units and straps that wrap around the shoe, which are true to Ottolinger's in-house design. The duo invites fans to "stay tuned" for another upcoming drop.

Image Credit: Highsnobiety, Julien Tell

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 86% | Activity: 84% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Collaborations:** Collaborations between fashion brands are becoming increasingly popular, offering opportunities to create unique designs and expand brand reach.
- **Shoe Design Innovation:** The Ottolinger and PUMA collaboration showcased innovative shoe designs with spiked sole units and unique strap details that could inspire further disruptive designs.
- **Elevated Wardrobe Staples:** Fashion brands are creating elevated versions of wardrobe staples, such as Ottolinger's shredded dresses and ceramic bags, offering consumers more unique and personalized options.

### Where This Applies

- **Fashion Industry:** Collaborations and unique design elements are disrupting the traditional fashion industry and driving consumer demand for more personalized and innovative options.
- **Footwear Industry:** The Ottolinger and PUMA collaboration showcased innovative shoe designs that could inspire further disruptive designs within the footwear industry.
- **Accessory Industry:** Elevated wardrobe staples, such as Ottolinger's ceramic bags, are disrupting the traditional accessory industry and driving consumer demand for more unique and personalized options.

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